The Key to Selling Style Versatility
Thumbing through a training catalog, I noticed a course offered to help salespeople identify their selling style. To me, that’s the tail wagging the dog. A salesperson should be versatile...
Social Business
Building Influence: A Webinar with Matt Heinz
Hi. Getting a list of key influencers is your industry is the easy part. There are countless "most influential" lists out there, not to mention social media rankings and other...
Understanding LinkedIn’s New Publishing Platform
Like most other social media networks, LinkedIn lets users publish posts that are visible to other users. In the past, there used to be an actual limit regarding how long...
3 Reasons Why CEOs Fail
In today’s business marketplace, many businesses come and go. When a business fails, or finds itself in troubled waters, the question often asked is: Why did the CEO fail? There...
Raising the Bar for Your Business’s Social Media & Content Marketing Strategies
We are in the midst of a content marketing revolution, and businesses, writers, consumers, and marketers are all better for it. The easy-availability of interesting, engaging content means that everyone--regardless...
Infographic: A Guide to Marketing Genius
Content marketing has never been more important to your overall Social Business strategy. Here are current trends shared by our colleagues at Demand Metric. (more…)
How Not to Use Social Media for Your Start Up?
Over these last 6 years we have made many more mistakes than have had successes, but based on these unsuccessful attempts is how we have really learned. That is the...
Is Your Network Nimble?
When I first began my professional career in sales, my first sales network was captured in a Rolodex. For those salespeople too young to know what a Rolodex is -...
How the Digitization of Everything is forcing CMOs and CIOs to evolve
We’ve talked in the first two posts about how the digitization of everything is disrupting marketing and changing the face of commerce. Organizations are having to change the way they operate, and...
50 Sales and Social Business Quotes
Over at LinkedIn, Sr. Social Marketing Manager Koka Sexton is working his creative magic once again. He has curated 50 quotes related to sales, social media and social business. Worth...
5 Ways to Find (and Connect with) Twitter Followers
I have spent years cultivating strong relationships with people on Twitter. Here are five ways you can use Twitter to grow and nurture your network:
5 Steps to Building Social Selling Influence
Social selling expands on the age-old basics of getting to know what prospects want, meeting their needs and moving them through the decision making process to close. In the old...
Please Stop Collaborating with Me!
Collaboration is all the rage in the business world these days — you can’t go more than a few minutes in any business conversation, journal, site, blog or anywhere else...
4 Ways to Build Relationships with Prospects
It’s time to stop the random acts of social media and ask yourself, “am I connecting with people intentionally or haphazardly?
The Office Romance: Pros, Cons, and Cautions
Half of office romances result in marriage or significant long-term relationships. Is the person in the next cubicle beginning to look awfully attractive? Some tips to be smart are in...
Social Marketing: Now It’s Personal
Any time you post, blog or interact on your website, or sites like LinkedIn, Facebook, Google+, Twitter and Pinterest you’re marketing, 24/7. Social marketing is about building connections, which create...
How to Build – and Destroy – Great Working Relationships
Trust is built. Brick by brick. Interaction by interaction. By every promise you fulfill and every outcome you successfully achieve.
Real Estate Agents: Tons of Tips for Tweeting and Twittering
With the explosion of social media, it's no wonder that real estate agents might be confused about what to do first. But there is an answer: SEO (search engine optimization)....
5 Social Business Tools To Make You Look Like a Superstar
It’s common to wear many hats when working for a startup. More and more frequently as a business professional you will find yourself wearing a Marketing hat one minute and...
By Our Recipes Shall Ye Know Us: Jenna Jantsch
While the excuse to get out of the office and stretch our legs is greatly appreciated I can’t always take the time for a sit-down lunch. As anyone else working...
By Our Recipes Shall Ye Know Us: Brent Leary
Growing up my dislike of peas actually helped me find my creative side, as I came up with various ways to trick my parents into thinking I was actually eating...
By Our Recipes Shall Ye Know Us: Alan Berkson
It's not that I can't make other meals. I can. I've been known to make some mean desserts and even some dinner-type foods or something on the barbecue. But what...
By Our Recipes Shall Ye Know Us: John Goodman
Lesson: Trust your customer! 98% are honest and why run the 98% through the gauntlet to catch the 2%, especially when there is only a $2 eggplant at risk.
Improve Influence Marketing Campaigns Using Social CRMs
Consider the effect of pulling the big data collected by companies like Klout into a social CRM solution, which combines that data with existing, contextual data about the customer based...
How to Write Better Support Emails for Humans
Chase Clemons (currently rocking customer support at 37signals) writes world-class customer service emails. Some of his best points and examples are summarized in this post. We think these techniques will...