Small Business

The Myth of the Customer Journey

The Myth of the Customer Journey

In this month’s guest expert webinar, I hosted Jeff Weinberger of DS3 Consulting and we talked about the mistaken beliefs most businesses have about today’s customer journey. Jeff shared his insights into the greatest opportunity — and biggest challenge — facing businesses today is how to strengthen all customer relationships and ensure that your customers remain your customers.   Read more ›

How Not to Use Social Media for Your Start Up?

How Not to Use Social Media for Your Start Up?

Over these last 6 years we have made many more mistakes than have had successes, but based on these unsuccessful attempts is how we have really learned. That is the main goal of this article that I share with you.

In a world of entrepreneurships, this new world and the constant evolution that Social Media represents, it is totally different from what we can imagine. Its rules vary constantly. The same happens with the correct strategies to be implemented.  Read more ›

3 Questions To Ask Yourself Every Business Day

3 Questions To Ask Yourself Every Business Day

If you are a fan of professional football and you watch the game on television, you’ve probably seen this: The player scores a touchdown in the end zone and starts dancing all around. The player starts showing off as if he’s never made a touchdown before and lets the emotion of the event go to his head. Instead of acting like scoring touchdowns is just what he and his team does, he acts like it’s an extraordinary event instead of it being just another day of playing great football.   Read more ›

Is Your Network Nimble?

Is Your Network Nimble?

When I first began my professional career in sales, my first sales network was captured in a Rolodex. For those salespeople too young to know what a Rolodex is – basically it is cards on a wheel. Believe it or not, those little gems are still sold.   Read more ›

CEO 201: How To Rebuild a World-Class Sales Force

CEO 201: How To Rebuild a World-Class Sales Force
By May 23, 2014 Small Business, Strategies 101

You missed the number. Now you have to address this issue. People want to know how you will solve the problem. How will you communicate to the board and shareholders that you have an answer? How do you plan to transform your sales force and correct course?   Read more ›

A Dozen Email Mistakes That Can Sabotage Your Career

A Dozen Email Mistakes That Can Sabotage Your Career

Studies tell us that we are now using email more than any other of form of communication Email seems to have taken over our lives. When did this happen? Was there a specific point in time when everyone made the switch from phone, fax and face-to-face meetings to the Internet as the communication tool of choice?   Read more ›