Small Business

11 Ways Technology Can Help Your Small Business Save Money

11 Ways Technology Can Help Your Small Business Save Money

If you’ve ever had the experience working for a small business, you may be familiar with versatile job expectations and coffee makers that double as water heaters. If you own a small business, you know that there are many variables that factor into the day-to-day operation. In a small business environment, employees are often expected to wear many hats and make do with what’s available. The day-to-day items necessary to run a well-equipped office are numerous and tend to add up — shipping contracts, overhead, printing, and network capabilities are just a few examples of quotidian expenses necessary for running a business.

Fortunately, there’s several ways that you can use new apps, social media sharing, and great software to slim down your budget without starving your business of functionality. Read more ›

Skip the Top 10 Lists

Skip the Top 10 Lists

“Become disenchanted with anything that takes complex subjects and breaks them down into “Top 10” lists.” – Brian Solis

Social media has changed business. Today’s buyer looks nothing like the buyers I first met when I began selling 25 years ago. Technology allows them to evade us, block us and downright ignore us if they choose. It’s a new world, and if you don’t think so, I’m worried for your future in selling.   Read more ›

Infographic: A Guide to Marketing Genius

Infographic: A Guide to Marketing Genius

Content marketing has never been more important to your overall Social Business strategy. Here are current trends shared by our colleagues at Demand Metric.   Read more ›

Business Acceleration: A Conversation with Kyle Porter of SalesLoft

Business Acceleration: A Conversation with Kyle Porter of SalesLoft
By July 10, 2014 Sales, Small Business

Recently, Kyle and I both presented at the AA-ISP conference in Atlanta. I’ve known Kyle for some time now and have been impressed with how he has been growing his business. But during his session, Kyle talked about the explosive growth that SalesLoft has experienced during the last 6-months. And by explosive, I mean that revenues for SalesLoft jumped from $250,000 to just over $1M and he doubled the size of his team and then some. Kyle shared his business strategies in this very informative interview.   Read more ›

6 Ways to Leverage Social Media for Small Business

6 Ways to Leverage Social Media for Small Business

You’re a small business with an even smaller advertising budget. You know you have to be on social media. But how. Why? When? Yes indeed: where and definitely who.   Read more ›

The Myth of the Customer Journey

The Myth of the Customer Journey

In this month’s guest expert webinar, I hosted Jeff Weinberger of DS3 Consulting and we talked about the mistaken beliefs most businesses have about today’s customer journey. Jeff shared his insights into the greatest opportunity — and biggest challenge — facing businesses today is how to strengthen all customer relationships and ensure that your customers remain your customers.   Read more ›