Small Business

Infographic: A Guide to Marketing Genius

Infographic: A Guide to Marketing Genius

Content marketing has never been more important to your overall Social Business strategy. Here are current trends shared by our colleagues at Demand Metric.   Read more ›

Business Acceleration: A Conversation with Kyle Porter of SalesLoft

Business Acceleration: A Conversation with Kyle Porter of SalesLoft
By July 10, 2014 Sales, Small Business

Recently, Kyle and I both presented at the AA-ISP conference in Atlanta. I’ve known Kyle for some time now and have been impressed with how he has been growing his business. But during his session, Kyle talked about the explosive growth that SalesLoft has experienced during the last 6-months. And by explosive, I mean that revenues for SalesLoft jumped from $250,000 to just over $1M and he doubled the size of his team and then some. Kyle shared his business strategies in this very informative interview.   Read more ›

6 Ways to Leverage Social Media for Small Business

6 Ways to Leverage Social Media for Small Business

You’re a small business with an even smaller advertising budget. You know you have to be on social media. But how. Why? When? Yes indeed: where and definitely who.   Read more ›

The Myth of the Customer Journey

The Myth of the Customer Journey

In this month’s guest expert webinar, I hosted Jeff Weinberger of DS3 Consulting and we talked about the mistaken beliefs most businesses have about today’s customer journey. Jeff shared his insights into the greatest opportunity — and biggest challenge — facing businesses today is how to strengthen all customer relationships and ensure that your customers remain your customers.   Read more ›

How Not to Use Social Media for Your Start Up?

How Not to Use Social Media for Your Start Up?

Over these last 6 years we have made many more mistakes than have had successes, but based on these unsuccessful attempts is how we have really learned. That is the main goal of this article that I share with you.

In a world of entrepreneurships, this new world and the constant evolution that Social Media represents, it is totally different from what we can imagine. Its rules vary constantly. The same happens with the correct strategies to be implemented.  Read more ›

3 Questions To Ask Yourself Every Business Day

3 Questions To Ask Yourself Every Business Day

If you are a fan of professional football and you watch the game on television, you’ve probably seen this: The player scores a touchdown in the end zone and starts dancing all around. The player starts showing off as if he’s never made a touchdown before and lets the emotion of the event go to his head. Instead of acting like scoring touchdowns is just what he and his team does, he acts like it’s an extraordinary event instead of it being just another day of playing great football.   Read more ›