Small Business

It is in the best interest of every business owner to have a good web marketing strategy. However, the truth is that even with the greatest efforts, many business owners do not achieve the result they want when it comes to their websites. In order for a website to appear high in search engine results, there are series of steps website owners must make. Unfortunately, many are not dancing to the song of success, making a series of wrong steps as far as good web marketing is concerned. Therefore, we will here give you a few tips on how to create a tailored web marketing plan for your small business.

The human element matters in marketing and messaging, in our stories and content. It also means being human in our products, services, and customer experiences – that is how a human brand — and how customer relationships — are built. Scaling relationships involves scaling “people” – that precious human element.

The use of bad language is bad for people in business. It hurts their image, their credibility, and who knows what else. In some cases, it actually makes people angry. Perhaps I am too sensitive about the proliferation of bad language. I seem to have a special kind of radar that instantly lights up a part of my brain when it see it or hear it.

The comic book hero Superman can — in microseconds — turn a situation around from a negative to a positive. Now, most small business owners know that to improve marketing, to increase sales, and to create an engaged workforce takes months, if not years. Instantaneous results? Well, that is for those small business folks who believe in the quick fix or magic pill.

For marketers, never before has the B2B buying process been more unpredictable—or held as much opportunity—than it does today. According to Forrester analyst Lori Wizdo, “today’s buyers might be anywhere from two-thirds to 90% of the way through their journey before they reach out to the vendor.”

If customer service isn’t rocket science – and it really isn’t – why do so many companies get it wrong?

Many companies are still trying to determine the return on investment (ROI) for Social Media activities. Other companies have embraced it and are even providing customer service with Twitter and Facebook and other social media sites. In my opinion, this service and support engagement on social channels is the next frontier for addressing the needs of your community of raving fans, loyal customers, and disgruntled grumblers — as well as a great place for the occasional promotion.