As marketers create more content, leverage more channels, and vary the touches, it is essential given the investment of time, energy, and money that we understand each of these plays to the buying process, and which components have the greatest impact on generating conversations, consideration and ultimately consumption. This article explores optimization and attribution modeling, when to use them, how they differ, plus the various approaches for assigning and measuring attribution.
One Touch, Two Touch, First Touch, Last Touch: The Attribution and Impact of Content on Customer Behavior
Marketers everywhere are scrambling to develop content and leverage the myriad of channels as a way to reach and connect with prospects and customers.
Here’s the kicker, if we focus on producing content without taking the customer buying process into consideration our efforts may be for naught. Content delivered in the right channel at the wrong time can be a wasted touch point. This article outlines how to synchronize mix and content with the customer buying journey and lifecycle, and why this is important.
Writing sales proposals is tough, time-consuming work. The average sales proposal takes roughly 2 hours. If you’re using some smart proposal software, you can get it down to 15 or 20 minutes.
But that’s all pointless if the proposal doesn’t close. Here are the four reasons that it’s possible that a majority of your sales proposals are not closing – and it doesn’t have to be that way. Read more ›