As a courtesy, a client just forwarded me an email that he received from the CEO of a LinkedIn consulting company. The sender described how his company “specialized in measurable LinkedIn Client & Talent Acquisition Campaigns”. After describing how his company could drive thousands of lead for my client, the consultant ended his pitch with “If this isn’t for you, please just let me know, but do feel free to connect with me on LinkedIn either way.” Read more ›
Mobile Marketing is About More Than Ads and Apps
Although the advertisements and the applications that are associated with mobile marketing are taking up all of the sexy space in news columns, those things are definitely not the entirety of the discipline. As a matter of fact, any company that relies on ads and apps in order to get the job done will be sorely disappointed – these things do not create the loyal customer base that a company needs in order to survive. Read more ›
User Experience, or UX, is much more than how a user works his or her way through your product. In truth, it’s the entire feeling of the product, from the time a user first learns about the product all the way to when they become daily users of it. It encompasses the brand identity, visual appearance, hard- or software interface, and technical functionality of the product.