Sales

5 Warning Signs That Your Social Selling Consultant is a Fake

5 Warning Signs That Your Social Selling Consultant is a Fake
By August 7, 2014 Sales, Social Selling

As a courtesy, a client just forwarded me an email that he received from the CEO of a LinkedIn consulting company. The sender described how his company “specialized in measurable LinkedIn Client & Talent Acquisition Campaigns”. After describing how his company could drive thousands of lead for my client, the consultant ended his pitch with “If this isn’t for you, please just let me know, but do feel free to connect with me on LinkedIn either way.”  Read more ›

How Contagious is Your Sales Message?

How Contagious is Your Sales Message?
By August 5, 2014 Sales, Social Selling

Most sales messages (AKA sales spam) that I see or receive are overly “me” centric. The message focuses on a seller’s agenda when it should focus on the prospects agenda. If you don’t communicate your message from the prospects point of view, you lose. Buyers want answers to their business problems.   Read more ›

Mobile Marketing is About More Than Ads and Apps

Mobile Marketing is About More Than Ads and Apps
By August 4, 2014 Marketing, Sales

Mobile Marketing is About More Than Ads and Apps

Although the advertisements and the applications that are associated with mobile marketing are taking up all of the sexy space in news columns, those things are definitely not the entirety of the discipline. As a matter of fact, any company that relies on ads and apps in order to get the job done will be sorely disappointed – these things do not create the loyal customer base that a company needs in order to survive.   Read more ›

User Experience: How it Reflects on Your Brand & What to Do

User Experience: How it Reflects on Your Brand & What to Do
By August 1, 2014 Customer Focus, Sales

User Experience, or UX, is much more than how a user works his or her way through your product. In truth, it’s the entire feeling of the product, from the time a user first learns about the product all the way to when they become daily users of it. It encompasses the brand identity, visual appearance, hard- or software interface, and technical functionality of the product.

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A Diary of a (Lean) Social Sales Pro

A Diary of a (Lean) Social Sales Pro
By July 31, 2014 Nimble Tips, Sales, Social Selling

How To Eliminate At Least 9.75 hours of Busywork from Your Sales Day

There are so many blog posts out there that talk about how to “do” social sales, but I have yet to see one that tells an inside sales professional what they should actually do all day long.

It’s time to get real about what sales professionals do all day. They spend 4 hours not selling, and there’s data to prove it.

While researching my new ebook, “Lean Startup For Sales: What Your CEO Won’t Tell You,” I found that there were 4 actions that sales professionals take during the day that are not social (they don’t usually involve the sales professional talking with anyone) and they actually destroy value for the company (they are not lean).   Read more ›

Is the Handwritten Thank You Note a Lost Art?

Is the Handwritten Thank You Note a Lost Art?

When was the last time you received a handwritten thank you note? I venture to say that you can clearly recall the moment. Why is that? Because the thank you note is becoming a lost art and stands out like a neon sign.   Read more ›