Thumbing through a training catalog, I noticed a course offered to help salespeople identify their selling style. To me, that’s the tail wagging the dog. A salesperson should be versatile enough to adopt whatever selling style their customer needs. Salespeople who rigidly cling to a selling style will only be successful with a limited number of customers. These would be the few customers whose buying styles match that salesperson’s particular selling style. Salespeople will be well served to continually develop their versatility. By increasing versatility, salespeople enjoy success with an ever-increasing variety of buying styles.
For many organizations, marketing’s primary role in maximizing the pipeline equation is to add as many qualified opportunities – those most likely to close – to the pipeline as possible (leads). So it’s no wonder that Marketers tend to rely upon a variety of common lead-related metrics, such as cost per lead, lead volume and lead quality – to measure their customer acquisition effectiveness. However, limiting marketing’s metrics to “leads” actually does both marketing and the organization a disservice. Learn what other pipeline-related metrics marketing should employ to facilitate better activity and investment decisions. Read more ›