Sales

11 Ways Technology Can Help Your Small Business Save Money

11 Ways Technology Can Help Your Small Business Save Money

If you’ve ever had the experience working for a small business, you may be familiar with versatile job expectations and coffee makers that double as water heaters. If you own a small business, you know that there are many variables that factor into the day-to-day operation. In a small business environment, employees are often expected to wear many hats and make do with what’s available. The day-to-day items necessary to run a well-equipped office are numerous and tend to add up — shipping contracts, overhead, printing, and network capabilities are just a few examples of quotidian expenses necessary for running a business.

Fortunately, there’s several ways that you can use new apps, social media sharing, and great software to slim down your budget without starving your business of functionality. Read more ›

Ask more questions – meet expectations, win more sales

Ask more questions – meet expectations, win more sales
By August 22, 2014 Customer Focus, Sales, Strategies 101

What customers expect from salespeople today is different than yesterday. Simply being good at developing relationships and having a commanding knowledge of your product are necessary but not sufficient. Read more ›

The Key to Selling Style Versatility

The Key to Selling Style Versatility

Thumbing through a training catalog, I noticed a course offered to help salespeople identify their selling style. To me, that’s the tail wagging the dog. A salesperson should be versatile enough to adopt whatever selling style their customer needs. Salespeople who rigidly cling to a selling style will only be successful with a limited number of customers. These would be the few customers whose buying styles match that salesperson’s particular selling style. Salespeople will be well served to continually develop their versatility. By increasing versatility, salespeople enjoy success with an ever-increasing variety of buying styles.

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Building Influence: A Webinar with Matt Heinz

Building Influence: A Webinar with Matt Heinz

Getting a list of key influencers is your industry is the easy part. There are countless “most influential” lists out there, not to mention social media rankings and other tools (such as Little Bird) to give you ranked lists of people you want to influence (as a means of getting your information in front of their followers).

In last week’s webinar with Matt Heinz, CEO of Heinz Marketing, we talked about the 8 strategies you can use to build an influential network. Why should you care? Revenue, that’s why.   Read more ›

Understanding LinkedIn’s New Publishing Platform

Understanding LinkedIn’s New Publishing Platform

Like most other social media networks, LinkedIn lets users publish posts that are visible to other users. In the past, there used to be an actual limit regarding how long the posts could be in length, which impacted how users ultimately shared their content. Most of them would just copy and paste certain links into their content and post it on their profile. Read more ›

3 Reasons Why CEOs Fail

3 Reasons Why CEOs Fail
By August 15, 2014 Sales, Social Business

In today’s business marketplace, many businesses come and go. When a business fails, or finds itself in troubled waters, the question often asked is: Why did the CEO fail?

There is a universal, common factor as to why so many CEOs fail: They don’t understand what business they are in.

You see, it’s not the obvious answer one would think it to be. So let’s take a closer look at 3 reasons why CEOs fail and how they contribute to a company’s success – or failure. Read more ›