As LinkedIn and related apps continue to grow in popularity, many B2B companies are starting to train their sales teams on Social Selling skills. Read more ›
What is the value of an existing customer in our digital age? In today’s online world?
For years we’ve heard it said that it costs more to develop a new customer than it does to retain an existing one. (I’ve been guilty of spreading, and believing, this rumour.) But is it true? Not so, says Ipsos Loyalty! Read more ›