Sales

Training Sales Managers on Social Selling

Training Sales Managers on Social Selling

As LinkedIn and related apps continue to grow in popularity, many B2B companies are starting to train their sales teams on Social Selling skills. Read more ›

Amplifying Your Marketing Doesn’t Mean Customers Hear You

Amplifying Your Marketing Doesn’t Mean Customers Hear You

Maybe this story sounds familiar to you: The marketing team at a mid-size, global B2B company that operates offers products for the shipping, mining, and energy industries is developing their marketing plan. Their plan includes producing a number of application and customer videos for YouTube and their website, conference papers, white papers, contributed articles for key publications, blog posts, case studies, website demos, webinars, and slide shares – well you get the idea. Lots and lots of content will be pushed out into lots and lots of channels. They plan to use their email lists, Facebook, LinkedIn, Twitter, and blogger ecosystem to get the word out about the content and capabilities. Intensifying and amplifying their reach is their goal. Read more ›

Sales Teams – Lessons From the US Open Doubles Partners

Sales Teams – Lessons From the US Open Doubles Partners
By September 22, 2014 Sales, Small Business, Social Business

Did you watch the US Open doubles tennis matches? Do you begin to wonder what the players were saying to each other between points? We did and others must have too since the NY Times printed a front-page article about just that question. Read more ›

The Power of First Impressions and Branding

The Power of First Impressions and Branding
By September 15, 2014 Marketing, Sales, Small Business, Social Selling

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Growing Business: The Value Of Existing Customers?

Growing Business: The Value Of Existing Customers?
By September 8, 2014 Customer Focus, Sales

What is the value of an existing customer in our digital age? In today’s online world?

For years we’ve heard it said that it costs more to develop a new customer than it does to retain an existing one. (I’ve been guilty of spreading, and believing, this rumour.) But is it true? Not so, says Ipsos Loyalty! Read more ›

See Nimble’s New Mobile App in Action

See Nimble’s New Mobile App in Action

In keeping with our Everywhere You Work strategy, last week we released our new Nimble iOS app, which delivers to you intelligent relationship insights on the road and on the go. Mobile is key to Nimble’s core focus of supporting your unique social selling workflow and with mobile, we tie the Nimble Way together. Read more ›