Sales

What Do You Need To Achieve Twitter Success?

What Do You Need To Achieve Twitter Success?

Is Twitter a means to an end or is it the end goal? Do you need 100,000 Twitter followers to be successful? Do you need to have engaging content to be a winner on Twitter? Or, do you need to increase your social and personal brand currency to help you reach your bigger goals? Read more ›

Four Best Practices for Improving Customer Experience

Four Best Practices for Improving Customer Experience

Headlines and articles on the topic of Customer Experience are everywhere – and for good reason. In their 2014 Quarterly Digital Intelligence Briefing, eConsultancy declared that “customer experience is the single most exciting opportunity for 2014.” A recent study by Forrester and Harvard Business Review found that ONLY: Read more ›

Let’s Face It. Your Sales Reps Enter Later in the Game

Let’s Face It. Your Sales Reps Enter Later in the Game

Whether it’s checking a review on Amazon, Yelp, CNET or Zagat or posting a question on Facebook or Twitter – consumers can do comparative shopping as long as they have a keyboard within reach. They can learn about a product’s functionality, quality, and pricing before they even go to your web site, let alone talk to a salesperson. Read more ›

Don’t Be a Fantasy Social Seller

Don’t Be a Fantasy Social Seller

Professional football is one of the most popular sports in the world. Over the past few years, a related interest has arisen – Fantasy Football. Fantasy Football is based on individual player stats, not a team’s Won-Loss record. The difference provides some insights into how people approach Social Selling differently. Read more ›

Raising Venture Capital on the Internet

Raising Venture Capital on the Internet
By October 13, 2014 Sales, Small Business

Many people in today’s topsy-turvy world have what they believe are million-dollar ideas for the next great business, but don’t have the funding necessary to see their idea become reality. Unfortunately, to start most businesses today a person needs a significant amount of start-up capital. While many people seek help from family and friends, often they simply don’t have enough funding for the project. Rather than suffer disappointment, many people are turning to the internet to raise venture capital for their businesses. While the world wide web is a seemingly endless mix of sites, there are many avenues available to those seeking money for their amazing start-up ideas. Read more ›

Biggest Social Media Mistakes That Are Hurting Your Brand

Biggest Social Media Mistakes That Are Hurting Your Brand

You developed a social-media marketing campaign to improve your brand. But like everything else with branding, social media is as much about knowing what not to do as much as it is about knowing what to do. With every post, update, tweet and hashtag, you’re making an unretractable (delete if you like, but it’s out there) statement about your business (or client), its message, method and attitude. Read more ›