Marketing

Twitter 101: What, Why, How?

Twitter 101: What, Why, How?

Last week I published a post called “Why Small Business Leaders Should Give Twitter a Chance” where I covered many ways Twitter can be beneficial to both individuals and businesses. Unfortunately, Twitter is not as straight-forward as some of the other social networks. This is why it’s often times misunderstood. When done right, Twitter can help you generate more leads and drive more traffic to your website, increase brand awareness, connect and build relationships with customers and industry influencers, etc. etc.  Read more ›

Why Small Business Leaders Should Give Twitter a Chance

Why Small Business Leaders Should Give Twitter a Chance

Whenever we turn the TV on or listen to a radio, we hear about Twitter. The media is constantly quoting the tweets that politicians and celebrities sent out and the way the people of Twitter reacted to them. All this can make Twitter seem like a place where famous people argue and can get attacked by masses. Read more ›

How to Be Nimble in Conference Networking

How to Be Nimble in Conference Networking

Industry conferences offer great opportunities for networking. They’re ideal places to meet new people, catch up with those you already know or finally meet people that you’ve only communicated digitally so far. 

This post focuses on how to be effective and make the most of networking at a conference. We will also cover how to get involved and network remotely. Read more ›

How to Employ the Practice of Benchmarking for Best Practices

How to Employ the Practice of Benchmarking for Best Practices
By March 8, 2017 Marketing

The Practice of Benchmarking

To survive and thrive in today’s competitive environment, companies must continuously adapt and deliver more, faster, better and less expensively. Today’s emphasis for more and faster growth is the focus for many organization’s strategic planning. Companies use the strategic planning process to identify what the business should become and how to best achieve their vision. Part of this process entails appraising, then improving, the company’s capabilities and processes.  Read more ›

45 Easy Ways to Come Up With Content Ideas

45 Easy Ways to Come Up With Content Ideas

We’ve all heard that content is king and consistency is queen. We know that we need to be building our personal brand and that a part of that is publishing content on regular basis. We also have full-time jobs, and sometimes coming up with what to write about is harder than actually writing it. To help you solve the problem with idea generation, here’s 45 ways you can find inspiration for your personal or business blog posts: Read more ›

[Video Interview] Stop Selling And Start Connecting (Part 1)

[Video Interview] Stop Selling And Start Connecting (Part 1)

Recently social media speaker, author and agency CEO Neal Schaffer I discussed some big mistakes sales professionals make on social media and how to avoid them.  The first thing Neal brought up was:

Many sales people look at social media as “the” answer to closing more sales. They think sending a lot of sales messages translates into making a lot of money; which isn’t the case.  Social media is only a valuable tool when it is used the right way with the right expectations. Read more ›