Marketing

Avoid the Marketing Budget Chopping Block: Speak Business

Avoid the Marketing Budget Chopping Block: Speak Business
By November 5, 2014 Marketing, Sales, Social Business

Finance continues to gain greater influence and authority over the business as a whole, including marketing. According to Gary Patterson, CEO of advisory firm Fiscal Doctor, Inc.,“…today’s CFOs are expected to play the role of both COO [chief operating officer] and CFO, which is even more of a strategic position.” Read more ›

Using Promotional Products To Build Relationships With Customers

Using Promotional Products To Build Relationships With Customers

Building relationships with your customers is one of the keys to having a successful business. One way that you can build relationships with your customers is by using promotional products, such as custom plastic bags or keychains. Below are some of the ways that your business will be able to benefit from using promotional products: Read more ›

How Medical Professionals Can Use Social Media to Build Relationships with Patients

How Medical Professionals Can Use Social Media to Build Relationships with Patients

According to a study by Pew Research Center, 80% people use the internet when they are looking up symptoms for sick loved ones or themselves. A PwC study also shows that social media is favored by 1/3rd people to get immediate and quick answers to their ailments. Initially, medical professionals weren’t sure how social media could benefit them but the above figures clearly show that it is an underutilized tool. It can be used to connect with patients and build relationships with them much more easily than traditional options. Let’s take a look at how this can be done – Read more ›

Four Best Practices for Improving Customer Experience

Four Best Practices for Improving Customer Experience

Headlines and articles on the topic of Customer Experience are everywhere – and for good reason. In their 2014 Quarterly Digital Intelligence Briefing, eConsultancy declared that “customer experience is the single most exciting opportunity for 2014.” A recent study by Forrester and Harvard Business Review found that ONLY: Read more ›

11 Steps to Your Social Media Success

11 Steps to Your Social Media Success

Social media for many small businesses is a cost-effective marketing tool that can help grow one’s brand name recognition, online presence and customer loyalty. However, it isn’t a slam dunk or quick-fix and the mindset with which we approach it will impact our success or failure. Read more ›

Biggest Social Media Mistakes That Are Hurting Your Brand

Biggest Social Media Mistakes That Are Hurting Your Brand

You developed a social-media marketing campaign to improve your brand. But like everything else with branding, social media is as much about knowing what not to do as much as it is about knowing what to do. With every post, update, tweet and hashtag, you’re making an unretractable (delete if you like, but it’s out there) statement about your business (or client), its message, method and attitude. Read more ›