Marketing

Infographic: A Guide to Marketing Genius

Infographic: A Guide to Marketing Genius

Content marketing has never been more important to your overall Social Business strategy. Here are current trends shared by our colleagues at Demand Metric.   Read more ›

Synching Content with the Customer Buying Process

Synching Content with the Customer Buying Process
By July 21, 2014 Marketing, Sales

Marketers everywhere are scrambling to develop content and leverage the myriad of channels as a way to reach and connect with prospects and customers.

Here’s the kicker, if we focus on producing content without taking the customer buying process into consideration our efforts may be for naught. Content delivered in the right channel at the wrong time can be a wasted touch point. This article outlines how to synchronize mix and content with the customer buying journey and lifecycle, and why this is important.

Read more ›

With Great LinkedIn Power Comes Great Social Selling Responsibility

With Great LinkedIn Power Comes Great Social Selling Responsibility
By July 18, 2014 Marketing, Sales, Social Selling

LinkedIn is the key social selling tool in every seller’s toolkit. Because you can use LinkedIn to reach anyone in the world directly, does not mean you should.   Read more ›

How to Create Powerful Personas with Corporate-wide Impact

How to Create Powerful Personas with Corporate-wide Impact
By July 15, 2014 Marketing

With more data and analytics available than ever before, marketers are better able to understand what content, channels, and touch points may be most engaging based on a prospect’s buying role and where they are in the buying process.  But if it still feels like a hit or miss situation, you may be wondering what else you could be doing to help guide your content and channel decisions.    Read more ›

Stroking Your Way towards Trade Show Sales Success

Stroking Your Way towards Trade Show Sales Success
By July 1, 2014 Marketing, Sales, Strategies 101

Ah, the ego.

Sometimes the ego gets in the way, and is a burden to deal with. Either your ego, or someone else’s.

But sometimes, the ego is your biggest ally when it comes to sales.

Why? Read more ›

Eight Ways to Reach and Engage Industry Influencers

Eight Ways to Reach and Engage Industry Influencers

Getting a list of key influencers is your industry is the easy part. There are countless “most influential” lists out there, not to mention social media rankings and other tools (such as Little Bird) to give you ranked lists of people you want to influence (as a means of getting your information in front of their followers).

Read more ›