Marketing

Why Marketing Needs to Expand Pipeline Metrics Beyond Counting Leads

Why Marketing Needs to Expand Pipeline Metrics Beyond Counting Leads
By August 14, 2014 Marketing, Sales

For many organizations, marketing’s primary role in maximizing the pipeline equation is to add as many qualified opportunities – those most likely to close – to the pipeline as possible (leads). So it’s no wonder that Marketers tend to rely upon a variety of common lead-related metrics, such as cost per lead, lead volume and lead quality – to measure their customer acquisition effectiveness. However, limiting marketing’s metrics to “leads” actually does both marketing and the organization a disservice. Learn what other pipeline-related metrics marketing should employ to facilitate better activity and investment decisions. Read more ›

Raising the Bar for Your Business’s Social Media & Content Marketing Strategies

Raising the Bar for Your Business’s Social Media & Content Marketing Strategies
By August 11, 2014 Marketing, Social Business, Social Media

We are in the midst of a content marketing revolution, and businesses, writers, consumers, and marketers are all better for it. The easy-availability of interesting, engaging content means that everyone–regardless of their role in the contribution process–are better informed, and more likely to know exactly what’s going on in an industry.   Read more ›

10 Ways SEO + Social Can Help Your Business

10 Ways SEO + Social Can Help Your Business

As digital marketers, one of the questions we get asked the most frequently is how we use social media- but until recently, we didn’t really have much evidence about the impact social media has on SEO. Recently, however, a study showed that 58% of marketers who have used social media for one year or longer report increased search engine rankings.   Read more ›

Mobile Marketing is About More Than Ads and Apps

Mobile Marketing is About More Than Ads and Apps
By August 4, 2014 Marketing, Sales

Mobile Marketing is About More Than Ads and Apps

Although the advertisements and the applications that are associated with mobile marketing are taking up all of the sexy space in news columns, those things are definitely not the entirety of the discipline. As a matter of fact, any company that relies on ads and apps in order to get the job done will be sorely disappointed – these things do not create the loyal customer base that a company needs in order to survive.   Read more ›

Is the Handwritten Thank You Note a Lost Art?

Is the Handwritten Thank You Note a Lost Art?

When was the last time you received a handwritten thank you note? I venture to say that you can clearly recall the moment. Why is that? Because the thank you note is becoming a lost art and stands out like a neon sign.   Read more ›

One Touch, Two Touch, First Touch, Last Touch: The Attribution and Impact of Content on Customer Behavior

One Touch, Two Touch, First Touch, Last Touch:  The Attribution and Impact of Content on Customer Behavior
By July 29, 2014 Marketing, Sales

As marketers create more content, leverage more channels, and vary the touches, it is essential given the investment of time, energy, and money that we understand each of these plays to the buying process, and which components have the greatest impact on generating conversations, consideration and ultimately consumption. This article explores optimization and attribution modeling, when to use them, how they differ, plus the various approaches for assigning and measuring attribution.

Thermometer - Customer Response

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