Marketing

5 Ways to Fight the Inbox-Zero Mentality with Effective Email Marketing Tools

5 Ways to Fight the Inbox-Zero Mentality with Effective Email Marketing Tools
By November 25, 2014 Marketing, Social Business, Social Media

Achieving inbox-zero status provides busy individuals with a temporary sanctuary from marketers and service providers. While creative content and puns can help you keep some customers or potential users satisfied, others are in need of more convincing if they are to help you realize a higher CTR and a lower bounce rate. Knowing this, companies must make clever use of their email marketing campaigns before hastily clicking the send button. Read more ›

7 Social Media Tricks for Successful Trade Show

7 Social Media Tricks for Successful Trade Show
By November 24, 2014 Marketing, Sales, Social Media, Social Selling

When I researched trade show social media I noticed that many of the lists were focused more on quantity than quality. Some gave like 50-100 ideas and that’s too much for my brain to process so I have seven. While no expert in the field (just yet) these ideas hopefully improve your experience exponentially. Read more ›

Are You a Car Dealership? Don’t Miss online marketing opportunities

Are You a Car Dealership? Don’t Miss online marketing opportunities
By November 20, 2014 Marketing, Social Business, Social Selling

If you run a car dealership, you will want to find people who spend money and buy new cars from you. This is harder than it may seem as there is a lot of competition for spending dollars. While true, you can’t rely on old methods to find new customers, and here are five reasons why you should use social media to advertise your dealership. Read more ›

How to Create Seasonal Content- Without Being Cheesy

How to Create Seasonal Content- Without Being Cheesy

Death, taxes, and… pumpkin spice lattes? Yes, some things really are certain in life, and seasonal trends are some of them.

As the weather gets colder and holiday decorations start to spring up around town, many companies take seasonal trends into consideration when planning their digital marketing strategy. After all, paying attention to seasonal trends can help you capture buyers’ attention in fun, creative ways that may be a little outside of what you normally do. Read more ›

How Lawyers Can Use Social Media to Engage With the Community

How Lawyers Can Use Social Media to Engage With the Community

Social media has changed the way professionals communicate with clients on a personal level. This can also be said about lawyers and how they communicate with fellow lawyers, their clients, and the courts. Social media engagement for a lawyer is much more than the number of followers or the number of mentions for a brand. As a legal professional, it’s your duty to make sure you’re marketing in a legal way. Read more ›

Why Travel Business Should Tell Their Stories on LinkedIn?

Why Travel Business Should Tell Their Stories on LinkedIn?

If you run a travel business, you can help your cause greatly and find more clients if you use LinkedIn. Yes, while a lot of hardworking and dedicated entrepreneurs will set up a website and a social media presence, plenty of people will forget to tell their stories on LinkedIn. With that in mind, here are four reasons why a travel business should tell stories on LinkedIn. Read more ›