When was the last time you received a handwritten thank you note? I venture to say that you can clearly recall the moment. Why is that? Because the thank you note is becoming a lost art and stands out like […]
Is the Handwritten Thank You Note a Lost Art? Read More »
As marketers create more content, leverage more channels, and vary the touches, it is essential given the investment of time, energy, and money that we understand each of these plays to the buying process, and which components have the greatest
The Attribution and Impact of Content on Customer Behavior Read More »
Content marketing has never been more important to your overall Social Business strategy. Here are current trends shared by our colleagues at Demand Metric.
Infographic: A Guide to Marketing Genius Read More »
Marketers everywhere are scrambling to develop content and leverage the myriad of channels as a way to reach and connect with prospects and customers. Here’s the kicker, if we focus on producing content without taking the customer buying process into
Synching Content with the Customer Buying Process Read More »
LinkedIn is the key social selling tool in every seller’s toolkit. Because you can use LinkedIn to reach anyone in the world directly, does not mean you should.
With Great LinkedIn Power Comes Great Social Selling Responsibility Read More »
Ah, the ego. Sometimes the ego gets in the way, and is a burden to deal with. Either your ego, or someone else’s. But sometimes, the ego is your biggest ally when it comes to sales. Why?
Stroking Your Way towards Trade Show Sales Success Read More »
Getting a list of key influencers is your industry is the easy part. There are countless “most influential” lists out there, not to mention social media rankings and other tools (such as Little Bird) to give you ranked lists of
Eight Ways to Reach and Engage Industry Influencers Read More »
After a brutal winter, spring has finally arrived–and along with it, allergies. After the colder and longer than usual winter, plants have burst into action, spraying all sorts of pollen into the air, and my normally healthy husband, who works
When to Seek a Marketing Specialist Read More »
