Marketing

How to Achieve “No Excuses Marketing” in 2015

How to Achieve “No Excuses Marketing” in 2015
By December 15, 2014 Marketing

All marketing leaders in the process of seeking to prove and continuously improve the value of marketing encounter at least some objections from team members. Whether they are spoken or unspoken (e.g. the fear of being measured and found wanting) it can be challenging to overcome these objections. If you find yourself in this situation heading into 2015, here are some ideas, based on these most-frequent excuses the marketing leaders (CMOs, VPs and Directors of Marketing) we work with on Marketing Performance Management (MPM) initiatives have had to overcome. Read more ›

Are These Common AdWords Mistakes Costing You Money?

Are These Common AdWords Mistakes Costing You Money?
By December 9, 2014 Marketing, Nimble Tips, Sales, Social Business

AdWords can be complicated. While new advertisers can get started running ads in just a few minutes, mastering the intricacies can take much longer. Here are some common mistakes we see with new advertisers. Read more ›

Your Product Greatly Benefits From a Photo Gallery on Your Website

Your Product Greatly Benefits From a Photo Gallery on Your Website
By December 3, 2014 Marketing, Sales, Small Business

Familiarizing customers with your products has numerous benefits. It can allow them to understand your product’s quality, to know more about your company, and even to solve some problems that would require a call to your customer support hotline. Read more ›

5 Companies Who Have Nailed Social Media Recruiting

5 Companies Who Have Nailed Social Media Recruiting

The recruiting process has changed for many companies in the past few years. More and more companies have begun using social media to attract new talent. Social media allows companies to target specific qualifications, effectively correspond with candidates, and evaluate applicants. Currently, recruiters hire approximately 73% of their job candidates through social media, according to Jobvite. These sites can be an integral piece to your hiring strategy. Read more ›

The Need for Powerful Marketing and Advertising Insight Tools

The Need for Powerful Marketing and Advertising Insight Tools
By December 1, 2014 Marketing

With a quick glance into today’s modern marketing and advertising environment, it doesn’t take very long to notice the high speed rate of consumer engagement and traffic in the marketing and advertising environment- which is unparalleled compared to the past given access to new media platforms. Therefore, if your business is in advertising and/or marketing, it is more imperative than ever to have access to strategic insight tools; enabling for a greater understanding of the latest market insights; and the underlying forces driving your sales in real time. Read more ›

How are traditional companies coping in this disruptive business environment?

How are traditional companies coping in this disruptive business environment?
By November 26, 2014 Marketing, Sales

One surprising aspect of the current ‘technological revolution’ that we are currently experiencing is the ability of longstanding, traditional companies to survive and sometimes thrive even as the business landscape is in constant flux. Read more ›