Marketing

Why You Can’t Buy Market Leadership on Craigslist

Why You Can’t Buy Market Leadership on Craigslist
By September 16, 2014 Marketing

It’s never been more challenging to achieve market leadership. Product life cycles are shorter, there is greater price transparency, both stockholders and customers have higher expectations and are less loyal, and there are more channels, countries, competition, and distinct segments to manage.

The “mores” also make it extremely challenging to lead the marketing function. Whether you’re a marketing manager, director, vice president, or CMO, there is more data to crunch, more silos to tear down, more marketing disciplines to manage and more marketing technology to evaluate and implement. And certainly there is more pressure from the C-Suite to prove and improve the value of marketing. Read more ›

The Power of First Impressions and Branding

The Power of First Impressions and Branding
By September 15, 2014 Marketing, Sales, Small Business, Social Selling

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Why Social Media is a Freelancers Best Friend

Why Social Media is a Freelancers Best Friend
By September 12, 2014 Marketing, Social Media, Social Selling

Social media is transforming virtually every kind of business, and freelancing hasn’t been left out of the mix. While freelancers once struggled to successfully and consistently publicize their talents to prospective clients, today those same freelancers can take advantage of the leading social networks to reach out to clients, network with clients and fellow freelancers, and put their capabilities on display through targeted posts and even affordable methods of advertising. Like larger businesses, individual freelancers need to embrace social media or lose out to the competition. For freelancers still in doubt, consider the three biggest ways that social media can be an effective marketing tool for winning new clients. Read more ›

4 Brilliant Ways To Connect With Influencers

4 Brilliant Ways To Connect With Influencers

When you are a new blogger trying to attract an audience of faithful readers in order to establish yourself as an expert in your field, you might throw a fit if you aren’t gaining any momentum after a few months. Read more ›

4 Simple Ways to Harvest Reviews From Happy Customers

4 Simple Ways to Harvest Reviews From Happy Customers
By September 3, 2014 Customer Focus, Marketing, Sales

Recommendations from people we know ranks #1, not surprisingly, as the most trusted form of advertising, according to the ‘Under the Influence: Consumer Trust in Advertising‘ report by Nielsen. In other words, word-of-mouth advertising!

Word-of-mouth advertising has taken on a whole new meaning in our online world. It’s no longer me telling you and a handful of others I know about a good or bad experience I’ve had with a business. Read more ›

Word-of-Mouth: It’s About More Than Your Customers

Word-of-Mouth: It’s About More Than Your Customers
By August 19, 2014 Customer Focus, Marketing

In a digital age, word-of-mouth advertising is about more than your customers!

Most of us know that what people say about our business (staff, products, services) to their family and friends (word-of-mouth) is important to our business. We know that spending money on marketing services or products that have a bad reputation with consumers, and not doing anything about it, is similar to burning money. Read more ›