Marketing

How Lawyers Can Use Social Media to Engage With the Community

How Lawyers Can Use Social Media to Engage With the Community

Social media has changed the way professionals communicate with clients on a personal level. This can also be said about lawyers and how they communicate with fellow lawyers, their clients, and the courts. Social media engagement for a lawyer is much more than the number of followers or the number of mentions for a brand. As a legal professional, it’s your duty to make sure you’re marketing in a legal way. Read more ›

Why Travel Business Should Tell Their Stories on LinkedIn?

Why Travel Business Should Tell Their Stories on LinkedIn?

If you run a travel business, you can help your cause greatly and find more clients if you use LinkedIn. Yes, while a lot of hardworking and dedicated entrepreneurs will set up a website and a social media presence, plenty of people will forget to tell their stories on LinkedIn. With that in mind, here are four reasons why a travel business should tell stories on LinkedIn. Read more ›

Avoid the Marketing Budget Chopping Block: Speak Business

Avoid the Marketing Budget Chopping Block: Speak Business
By November 5, 2014 Marketing, Sales, Social Business

Finance continues to gain greater influence and authority over the business as a whole, including marketing. According to Gary Patterson, CEO of advisory firm Fiscal Doctor, Inc.,“…today’s CFOs are expected to play the role of both COO [chief operating officer] and CFO, which is even more of a strategic position.” Read more ›

Using Promotional Products To Build Relationships With Customers

Using Promotional Products To Build Relationships With Customers

Building relationships with your customers is one of the keys to having a successful business. One way that you can build relationships with your customers is by using promotional products, such as custom plastic bags or keychains. Below are some of the ways that your business will be able to benefit from using promotional products: Read more ›

How Medical Professionals Can Use Social Media to Build Relationships with Patients

How Medical Professionals Can Use Social Media to Build Relationships with Patients

According to a study by Pew Research Center, 80% people use the internet when they are looking up symptoms for sick loved ones or themselves. A PwC study also shows that social media is favored by 1/3rd people to get immediate and quick answers to their ailments. Initially, medical professionals weren’t sure how social media could benefit them but the above figures clearly show that it is an underutilized tool. It can be used to connect with patients and build relationships with them much more easily than traditional options. Let’s take a look at how this can be done – Read more ›

Four Best Practices for Improving Customer Experience

Four Best Practices for Improving Customer Experience

Headlines and articles on the topic of Customer Experience are everywhere – and for good reason. In their 2014 Quarterly Digital Intelligence Briefing, eConsultancy declared that “customer experience is the single most exciting opportunity for 2014.” A recent study by Forrester and Harvard Business Review found that ONLY: Read more ›