Marketing

How to Find Valuable Employees through Online Networking

How to Find Valuable Employees through Online Networking

Hiring the right employees could be determined these days by an online networking effort. Websites such as LinkedIn could provide information about a potential employee like an actual career assessment (to learn more about career assessment and job suitability testing, read this post from Harrison Assessment). Read more ›

Facebook For Business: Why You Need A Facebook Business Page

Facebook For Business: Why You Need A Facebook Business Page

Facebook is a great place to do business.

In case you need a little convincing, there are more than 30 million business pages on Facebook and more than 890 million active users every day. Read more ›

Guide to Digital Marketing Conferences for 2015

Guide to Digital Marketing Conferences for 2015

Digital marketing is constantly changing, and in such a fast-paced field, one of the best ways to keep up with the latest techniques is by reaching out to other digital marketers and learning straight from them. There’s no better place to learn from fellow industry experts than at a digital marketing conference; you can combine attending informational seminars with networking with other digital marketers. Plus, you also get to explore a new city and enjoy a few happy hours. It’s a win-win situation. Read more ›

Use Multiple Social Networks to Win in Today’s Social World

Use Multiple Social Networks to Win in Today’s Social World

We all know the reference when we say “50 Shades,” but I promise you we aren’t trying to complicate any business relationships. We’re just pointing out that Linkedin is a powerful and essential tool, but there are also many additional ways to increase your social selling efforts while furthering your LinkedIn navigation. Read more ›

Web Design for Fun and Profit

Web Design for Fun and Profit

It might not be the first thing that comes to mind when you are thinking about how to increase your online sales, but web design is actually one of the most important parts of any customer-facing website associated with your brand. The design of your website sets the tone for the customer experience when a visitor drops by, so it is crucial to make sure that you are making a good first impression. In this article, we will discuss how following good design principles and some simple tips can help you turn this area into a means of increasing sales. Read more ›

Using Social Media To Grow Your Business

Using Social Media To Grow Your Business

In an internet-savvy world, social media is an extremely valuable tool in growing a business. Marketing through social media is inexpensive, and it has proven to be an effective and convenient way to gain exposure for a brand or product, make connections with influencers, attract new customers, and strengthen relationships with existing clients. If you’re not using social media to grow your business, you’re missing out on a great opportunity and risk being behind the curve. Read more ›