Offering Free Products Through Social Media to Start your Business
There are many ways to gain followers on your social media platform of choice. You can pay for advertisers, participate on more popular pages, recommend your page to everyone you...
Marketing
Australian Companies Leading in Social
The companies topping the list of Australia's biggest firms by market capitalization have almost exclusively come from the mining, banking and telecommunications sectors for the last several years. Since the...
New Year’s Resolutions For Social Selling Success
The beginning of a new year is the perfect time to look back, look ahead and reflect on lessons learned during the past year. It’s also a good time to make some...
5 Reasons Your Business Should Give More in 2015
Problems in Canada’s mining industry, falling wages and rising house prices are just a few of the reasons why businesses should give more during 2015. Customers need to be appreciated...
How to Achieve “No Excuses Marketing” in 2015
All marketing leaders in the process of seeking to prove and continuously improve the value of marketing encounter at least some objections from team members. Whether they are spoken or...
Are These Common AdWords Mistakes Costing You Money?
AdWords can be complicated. While new advertisers can get started running ads in just a few minutes, mastering the intricacies can take much longer. Here are some common mistakes we...
Your Product Greatly Benefits From a Photo Gallery on Your Website
Familiarizing customers with your products has numerous benefits. It can allow them to understand your product's quality, to know more about your company, and even to solve some problems that...
5 Companies That Have Nailed Social Media Recruiting
The recruiting process has changed for many companies in the past few years. More and more companies have begun using social media to attract new talent. Social media allows companies...
The Need for Powerful Marketing and Advertising Insight Tools
With a quick glance into today’s modern marketing and advertising environment, it doesn’t take very long to notice the high speed rate of consumer engagement and traffic in the marketing...
How are traditional companies coping in this disruptive business environment?
One surprising aspect of the current ‘technological revolution’ that we are currently experiencing is the ability of longstanding, traditional companies to survive and sometimes thrive even as the business landscape...
5 Ways to Fight the Inbox-Zero Mentality with Effective Email Marketing Tools
Achieving inbox-zero status provides busy individuals with a temporary sanctuary from marketers and service providers. While creative content and puns can help you keep some customers or potential users satisfied,...
7 Social Media Tricks for Successful Trade Show
When I researched trade show social media I noticed that many of the lists were focused more on quantity than quality. Some gave like 50-100 ideas and that’s too much...
Are You a Car Dealership? Don’t Miss online marketing opportunities
If you run a car dealership, you will want to find people who spend money and buy new cars from you. This is harder than it may seem as there...
How to Create Seasonal Content- Without Being Cheesy
Death, taxes, and… pumpkin spice lattes? Yes, some things really are certain in life, and seasonal trends are some of them. As the weather gets colder and holiday decorations start...
How Lawyers Can Use Social Media to Engage With the Community
Social media has changed the way professionals communicate with clients on a personal level. This can also be said about lawyers and how they communicate with fellow lawyers, their clients,...
Why Travel Business Should Tell Their Stories on LinkedIn?
If you run a travel business, you can help your cause greatly and find more clients if you use LinkedIn. Yes, while a lot of hardworking and dedicated entrepreneurs will...
How To Avoid the Marketing Budget Chopping Block
Finance continues to gain greater influence and authority over the business as a whole, including marketing. According to Gary Patterson, CEO of advisory firm Fiscal Doctor, Inc.,“…today’s CFOs are expected...
Using Promotional Products To Build Relationships With Customers
Building relationships with your customers is one of the keys to having a successful business. One way that you can build relationships with your customers is by using promotional products,...
How Medical Professionals Can Use Social Media to Build Relationships with Patients
According to a study by Pew Research Center, 80% people use the internet when they are looking up symptoms for sick loved ones or themselves. A PwC study also shows...
Four Best Practices for Improving Customer Experience
Headlines and articles on the topic of Customer Experience are everywhere – and for good reason. In their 2014 Quarterly Digital Intelligence Briefing, eConsultancy declared that "customer experience is the...
11 Steps to Your Social Media Success
Social media for many small businesses is a cost-effective marketing tool that can help grow one’s brand name recognition, online presence and customer loyalty. However, it isn’t a slam dunk...
Biggest Social Media Mistakes That Are Hurting Your Brand
You developed a social-media marketing campaign to improve your brand. But like everything else with branding, social media is as much about knowing what not to do as much as...
3 Fascinating Ways to Increase Your Blog Traffic
If you’re a blogger, you may feel in the dark when it comes to keeping up with ways to drive traffic to your site. While its true that the web...
Why Guerrilla Marketing is Really Just an Evolved Form of Content Marketing
As the sun began to rise on September 6th, six employees of an Australian e-commerce business Alphatise waited for an Apple’s flagship store in Sydney to open. Because the purportedly...
Making Every Dollar Count Online
There is no alternative to combating the oversaturated marketing online other than more detailed and placement. You need to know exactly where your audience is, what they will respond to...