Maybe this story sounds familiar to you: The marketing team at a mid-size, global B2B company that operates offers products for the shipping, mining, and energy industries is developing their...
It’s never been more challenging to achieve market leadership. Product life cycles are shorter, there is greater price transparency, both stockholders and customers have higher expectations and are less loyal,...
Social media is transforming virtually every kind of business, and freelancing hasn't been left out of the mix. While freelancers once struggled to successfully and consistently publicize their talents to...
When you are a new blogger trying to attract an audience of faithful readers in order to establish yourself as an expert in your field, you might throw a fit...
In a digital age, word-of-mouth advertising is about more than your customers! Most of us know that what people say about our business (staff, products, services) to their family and...
For many organizations, marketing’s primary role in maximizing the pipeline equation is to add as many qualified opportunities – those most likely to close – to the pipeline as possible...
We are in the midst of a content marketing revolution, and businesses, writers, consumers, and marketers are all better for it. The easy-availability of interesting, engaging content means that everyone--regardless...
As digital marketers, one of the questions we get asked the most frequently is how we use social media- but until recently, we didn’t really have much evidence about the...
Mobile Marketing is About More Than Ads and Apps Although the advertisements and the applications that are associated with mobile marketing are taking up all of the sexy space in...
When was the last time you received a handwritten thank you note? I venture to say that you can clearly recall the moment. Why is that? Because the thank you...
As marketers create more content, leverage more channels, and vary the touches, it is essential given the investment of time, energy, and money that we understand each of these plays...
Content marketing has never been more important to your overall Social Business strategy. Here are current trends shared by our colleagues at Demand Metric. (more…)
Marketers everywhere are scrambling to develop content and leverage the myriad of channels as a way to reach and connect with prospects and customers. Here’s the kicker, if we focus...
LinkedIn is the key social selling tool in every seller’s toolkit. Because you can use LinkedIn to reach anyone in the world directly, does not mean you should. (more…)
Ah, the ego. Sometimes the ego gets in the way, and is a burden to deal with. Either your ego, or someone else's. But sometimes, the ego is your biggest...
Getting a list of key influencers is your industry is the easy part. There are countless "most influential" lists out there, not to mention social media rankings and other tools...
After a brutal winter, spring has finally arrived--and along with it, allergies. After the colder and longer than usual winter, plants have burst into action, spraying all sorts of pollen...