Customer Focus

What’s in a Name? Why the CMO Should Lobby for the CVO Title

What’s in a Name? Why the CMO Should Lobby for the CVO Title

For most organizations value comes from customers. And if you subscribe to the teachings of Peter Drucker, you believe that the only purpose of a business is to create a customer.

Drucker believed that only two things matter when it comes to creating a customer: innovation and marketing.  Classic marketing training posited that to create a customer Marketing owned 4 P’s: Product (the offer), Price, Promotion (the content, channel, and touch points), and Place (the means by which customers purchased the product).  Let’s take the conversation down one more path – marketing’s purpose.  Per Phil Kotler, Marketing’s purpose is to find, keep and grow the value of customers. In summary our logic chain is: Read more ›

Unconventional Ways Of Achieving Business Efficiency Targets

Unconventional Ways Of Achieving Business Efficiency Targets

Large businesses seeking to boost productivity, increase profit, and reduce costs, need to streamline their processes and discover new ways to become more efficient. Typical methods might include a focus on keeping waste to a minimum, looking towards low-cost methods of marketing such as social media, and paying close attention to workflow so that orders and other processes are as fast as possible. Read more ›

Word-of-Mouth: The Path to Success

Word-of-Mouth: The Path to Success

Step One – Identify Your “Mouths”

Breaking it down.

Word: what people know about you that they’ll want to share with others.

Mouth: the number of people that you have relationships with that are willing to share your “Word” with others. Getting more word-of-mouth for your business comes from investing in building relationships with the people that matter most and making it easier for them to share your word. Read more ›

How Your Team Can Keep CRM Data Accurate

How Your Team Can Keep CRM Data Accurate
By February 24, 2015 Customer Focus, Marketing, Nimble Tips, Sales

Customer relationship management (CRM) is one of the most useful and widespread business tools on the market. And yet, a startling number of companies fail to realize full return-on-investment and even suffer direct losses from CRM initiatives. The culprit? Many signs point to bad data. Read more ›

How to use UnDupe to Merge Duplicates

How to use UnDupe to Merge Duplicates
By February 2, 2015 Customer Focus, Nimble Tips

When your Nimble account is running with 1,000s of contacts, there’s bound to be a few duplicates here and there. It can eventually get out of hand.

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Offering Free Products Through Social Media to Start your Business

Offering Free Products Through Social Media to Start your Business

There are many ways to gain followers on your social media platform of choice. You can pay for advertisers, participate on more popular pages, recommend your page to everyone you meet or you can offer a free product or service. Of all the options, the free product or service offering provides you with the most loyal followers. The U.S. Small Business Association suggests that giving away a free product is a good incentive for people to follow you or sign up for your newsletter. Read more ›