Customer Focus

Not Getting Sales Leads? Revisit Your Calls To Action

Not Getting Sales Leads? Revisit Your Calls To Action
By October 12, 2012 Customer Focus

They may appear on all of your social sites, but are your calls-to-action effective?

So you’re a social media rock star. You’re active on the major social sites, helping customers solve problems and engaging them in conversations. You’re publishing blog posts and adding updates to Facebook and Twitter. You’ve polished your SEO skills, and your website’s a winner.

Still, you’re not getting leads.

It’s good to take a subtle, gentle approach in much of your online sharing. But not in your call-to-action (CTA). It’s the one time when you should yell at your customers, telling them precisely what it is that you’d like them to do. Nicely.

Most websites don’t do this well.

Read more ›

Trying to Attract Leads Through Your Blog?

Trying to Attract Leads Through Your Blog?
By August 31, 2012 Customer Focus

Make sure you’re sending the right message to the right people.

Sometimes we make things more difficult than they need to be. Blogging is hard work, no doubt, and every “expert” you encounter has a different set of suggestions that’s sure to bring in new business.

But where your blog is concerned, you’re the expert. You’re the only one who knows the unique history and defining characteristics of your company. And that information – combined with your goals for your company and your social media strategy – can help you target the audience you want and attract leads.

Draw on Your History

Let’s say you’re an accountant who has a reasonably successful solo practice. But your goal is to be a bigger, more successful firm with a couple of junior partners. You need new clients to get there.

Read more ›

5 Ways to Revitalize Your Social Media Presence

5 Ways to Revitalize Your Social Media Presence
By August 22, 2012 Customer Focus

Feel like you’re on a social media treadmill? Going through the motions but not moving forward? Step off with these tips.

Stuck in a social media rut? You’re updating your blog and your Facebook and Twitter pages, listening to web-based conversations and developing relationships, but it all feels rote and stale.

So ask for help, plan ahead and have some fun with your social content.

Read more ›

Video Drives Engagement: How to Get Started

Video Drives Engagement: How to Get Started
By August 3, 2012 Customer Focus

You can quote survey upon survey that confirms it: Online shoppers are more likely to complete a web-based purchase – or at least go deeper into the sales cycle — if they’ve been able to see a video on a product site. Global networking giant Cisco predicts that by 2016, mobile video will generate over 70 percent of mobile data traffic.

If you’re not incorporating video into your blog or website or other social media venues, it’s likely that you’re going to start losing business to companies that do, given these forecasts.

Read more ›

10 Successful Social Media Campaign Tips

By April 9, 2012 Customer Focus

Starting a successful social media campaign requires planning and putting together a sound strategy. Here are 10 tips that will get your campaign off the ground with a bang!

  1. Start with a clear goal. Before launching a social media campaign you have a lot of planning to do. You must first decide what your primary (and secondary goals) for the campaign are. You then must list out how you will measure whether the campaign has reached its goals. Some common goals for social media campaigns include: lead generation, direct sales and increased brand or product awareness. Read more ›

How to create a successful social media call-to-action

How to create a successful social media call-to-action
By March 28, 2012 Customer Focus

Social media engagement is a great way to form deep relationships with your customers. One way to engage your audience and build loyalty is by offering special promotions. As with any advertising or marketing promotion, you must include a clear call-to-action.

To help you get started with social promotions, I’ve listed out several types of calls-to-actions, how to write a strong call-to-action and how to track the success of your social promotions — examples included (scroll down a bit)!

Read more ›