Sue Cockburn Articles by: Sue Cockburn

4 Simple Ways to Harvest Reviews From Happy Customers

4 Simple Ways to Harvest Reviews From Happy Customers
By September 3, 2014 Customer Focus, Marketing, Sales

Recommendations from people we know ranks #1, not surprisingly, as the most trusted form of advertising, according to the ‘Under the Influence: Consumer Trust in Advertising‘ report by Nielsen. In other words, word-of-mouth advertising!

Word-of-mouth advertising has taken on a whole new meaning in our online world. It’s no longer me telling you and a handful of others I know about a good or bad experience I’ve had with a business. Read more ›

Word-of-Mouth: It’s About More Than Your Customers

Word-of-Mouth: It’s About More Than Your Customers
By August 19, 2014 Customer Focus, Marketing

In a digital age, word-of-mouth advertising is about more than your customers!

Most of us know that what people say about our business (staff, products, services) to their family and friends (word-of-mouth) is important to our business. We know that spending money on marketing services or products that have a bad reputation with consumers, and not doing anything about it, is similar to burning money. Read more ›

Consistency: The Key to Building Strong Customer Relationships

Consistency: The Key to Building Strong Customer Relationships
By June 25, 2013 Social Selling

“Success is neither magical nor mysterious. Success is the natural consequence of consistently applying basic fundamentals.” – Jim Rohn (“rags to riches” American entrepreneur)

The Goal: Strong Customer Relationships

Savvy business people understand the role excellent customer service plays in their success. They understand that winning customers and building loyalty doesn’t happen overnight and that building strong customer relationships requires a consistent and ongoing effort to retain their customer’s hard won loyalty.

They know that while pricing is important, loyalty earned through delivering on promises and taking care of customers will often win the sale and keep the customer, even where pricing may be a bit higher.

Read more ›