Nimble Editorial Team

Swimming In The Social River

LEADING THOUGHTS Twitter is a river. Think of the image that a river conjures up… It’s babbling, full of life, effervescent. In some areas, it appears to move really fast, and even may have cascading waterfalls. Twitter reminds me of  a river, barreling forward at an enormous speed. Just like there are many streams of water in a river, there are many conversations going on at the same time, in parallel, together and orthogonally. At times, it moves at a million miles a minute. Some other times, it’s seemingly dormant, only to wake up 5 minutes later. They say that you can’t enter the same river twice, because it won’t be the same river. Twitter is the same.

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Social Media Is Not New

LEADING THOUGHTS Gasp! Isn’t social media “the tidal wave crashing over us” or the “biggest revolution since the Industrial Revolution? Well yes, of course it is! Social technologies give the consumer a voice and relevant tools to connect and talk to “people like me”. As a result, companies feel akin to being under a microscope, and now (fortunately) service and customer experience are making a comeback. At the same time, social media is not new, because the underlying behaviors have always been a part of our personal and professional lives. Humans are inherently social, and social media simply allows us to do the things we were born to do, while doing them bigger, faster and better.

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Hello, Nimble!

OUR STORY I had the distinct priviledge to get to know Jon Ferrara on Twitter through Social CRM conversations and the #scrm hashtag. He told me about the startup he had created, Nimble. I was excited to learn more, and over the next couple of months, we took some time to talk and get to know each other. I had the pleasure of previewing Nimble early on, and had a chance to meet the wonderful Gilles Marchand also. The more I got to know the company, the vision and the team, the more I loved it. One day the stars aligned, and I decided to join the Nimble team.

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