Seventy-nine percent (79%) of sales reps who incorporated social selling achieved their quota over the last calendar or fiscal year compared to 43% of the Industry Average. Right out of the gate let’s consider a few more things:
- 5% of B2B purchasing is influenced by social.
- 57% of buying decisions are made before the rep gets involved
- 97% of the time cold calls do not work, down every year since 2010
No matter if you are focused on B2B or B2C audiences, a social communications strategy for your sales force is essential. That is not to say that giving your sales team access to social channels will immediately result in increased sales, but a carefully planned approach to day-to-day use of social media will help build toward a trusted advisor role and set you apart from the rest. Read more ›