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Judi Samuels
Judi Samuels
Since 1996, Judi Samuels has focused on building relationships between brands and their audiences. Judi believes that genuine audience engagement and dialogue is key to the development of emotional connections, and that it is through those connections that long term relationships and loyalty are formed. Judi has extensive experiential, social & digital marketing, communications, and brand strategy experience. More about Judi and her experiences can be found on her blog: The Lemon Twist.
Social Media

Brands Have No Borders

No. You are right… the conversations in the social space may not be, and often are not, devastating to your brand. You will still be here tomorrow. But I’d like...

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Judi Samuels July 26, 2013 Comments(0)

Social Selling

Does the CEO Dictate the Brand Experience?

In today’s world of hyper connectivity, authenticity, and transparency, a CEO certainly influences how consumers perceive the brand. But does that have any bearing on the value of the brand,...

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Judi Samuels July 12, 2013 Comments(0)

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