Since 1996, Judi Samuels has focused on building relationships between brands and their audiences. Judi believes that genuine audience engagement and dialogue is key to the development of emotional connections, and that it is through those connections that long term relationships and loyalty are formed. Judi has extensive experiential, social & digital marketing, communications, and brand strategy experience. More about Judi and her experiences can be found on her blog: The Lemon Twist.