Jill Konrath, Part III: Writing Your Value Proposition
In Part I and Part II of Jill's Value Proposition series, we've learned all about what a value prop is and the components that comprise it. Today, in Part III,...
In Part I and Part II of Jill's Value Proposition series, we've learned all about what a value prop is and the components that comprise it. Today, in Part III,...
Business drivers, movement words, and metrics (use of industry statistics) are the three major components of the value proposition. In Part II, Jill Konrath breaks the value proposition into its...
One of the biggest reasons businesses struggle in today’s market is because they have weak value propositions. Over and over again, people who sell deliver ineffective statements about the value...