Articles by: Alyson of Nimble

The New Social Sales Playbook

The New Social Sales Playbook
By January 24, 2013 Social Selling

The Buyers’ Journey Has Changed

Buyers are no longer making decisions based on long, complex research and committee decisions. Today it’s harder to make old school sales work. Few execs will take a cold call or return an email or voicemail. And marketing may have a more difficult job finding and articulating the advantages of your product/service over competitors. Read more ›

Portrait of a Prospect in 2013

Portrait of a Prospect in 2013
By January 23, 2013 Social Selling

They’ll start without you.

By the time your sales team knows about them, a customer can be halfway through the research process and on their way to a buying decision. A good case for salespeople participating earlier on sites and channels where your customers might be delving and gathering information and opinions (forums, Quora, Twitter, Facebook, Google+, LinkedIn groups…) Find out where the decision makers hang out — there are more resources every day where they can be talking about you. You want the information they have to be correct and comprehensive. They are the puck. Go where the puck is. Read more ›

Social CRM for Dummies

Social CRM for Dummies
By January 18, 2013 Social Selling

When I joined Nimble, I thought it would be a good idea to ramp up on social CRM, so I went to Amazon, searched, and quickly ordered Social CRM for Dummies. I’ve always found the Dummies series to be really helpful, like taking a course in something.

The book arrived. I looked it over and saw that it was exactly what I had been hoping for—a comprehensive look at the subject, including the most up-to-date info on mobile, marketing advice, product information, strategy. I reluctantly put it aside for weekend reading, because my life during the week is pretty hectic. Read more ›

Three Social Selling Methods to Help Your Sales Team Make a Great Impression

Three Social Selling Methods to Help Your Sales Team Make a Great Impression
By January 17, 2013 Social Selling

Social engagement is an opportunity to redefine how you find and serve your customers, and it’s changing the way people connect with companies–as well as how sales teams work.

Your target customers are getting up to 70% of the information they need to make a buying decision before your salesperson even knows they’re looking. On their journey they are gathering information all the way along–from the trigger event that caused the initial interest, up through what Gartner calls the “peak of inflated expectations,” down into the “trough of disillusionment.” By the time your prospect is heading up the “slope of enlightenment” to the “plateau of productivity,” you want to have made a positive, and lasting, impression. Read more ›

Nimble Adds New Integrations that Rock the #SocialSelling House

Nimble Adds New Integrations that Rock the #SocialSelling House
By January 16, 2013 Product Updates

Our Focus on Integrations Continues

Today is another step forward for our growing Nimble Apps Marketplace. We welcome two new technology partners—FreshDesk, and Import2. These integrations further empower our customers to engage across multiple social networks from their Nimble account.

Our team is acting on its promise to help our developer community make Nimble ever more efficient and productive, so professionals and collaborative teams can accomplish their tasks from one central social relationship management platform. With these integrations, Nimble customers can chose to connect with the exact features that matter to them and their own customers.

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Looking Forward: Alyson Stone Joins Nimble as Content Marketing Strategist

Looking Forward: Alyson Stone Joins Nimble as Content Marketing Strategist
By January 14, 2013 Product Updates

Today, I’m writing my first blog post for Nimble—the first of what I hope will be many as I start my new position as Nimble’s content strategist and newest member of the marketing team, bringing our customers, prospects and enthusiasts practical, educational and entertaining information as we explore the evolution and emergence of social businesses.

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