Nimble, long considered a pioneer in the Social Selling Movement, just capped its biggest quarter ever. But that isn’t the whole story — the story is businesses, such as our customers, who are focusing on the social customer.
But indulge us for a minute on some of the proof points that indicate that the social selling message is taking hold:
>2.5X year-over-year growth in revenue from Q3 2012 to Q3 2013
Active Nimble users have grown by 5X since January this year.
20% of users adopt paid plan after the free trial
In Nimble’s 3rd quarter, we saw signups span across 150 countries. Nimble Business subscribers saw its largest quarter to date, signing on its greatest number of new companies, and building on its global success with 55% of these new accounts headquartered outside of North America.
Standing on the Shoulders of Giants: Social Selling with Nimble, Twitter and LinkedIn
With up to 70% of the B2B (Business to Business) buying process happening online it’s no wonder that companies and their sales and marketing teams are adopting social selling products like Nimble to engage the new social customer. Recent studies show that Twitter and LinkedIn are named as the two top sites to engage B2B prospects and sources for leads and customer research, consistent with Nimble’s own traffic, which has increased over 80% from Q3 of 2012. We’ve developed Nimble to make working with both platforms easy, fun and productive.
Some of the most talked-about startups who are adopting Nimble, such as Little Bird, Freshdesk, Grasshopper, Chirpify, Hirevue, Scalr, Visible Gains and Gumroad — who are viewing the business landscape with fresh eyes– are echoing this sea-change.
Tiago Piava, CEO/Co-Founder of the award-winning startup, TalkDesk: “We’ve been able to effectively change how we connect with customers, thanks to the Nimble platform. The old, stale methods of selling don’t work anymore, so we went looking for a tool that was built to leverage social channels to connect with people that matter. This leads to more relationships, more conversations we want to have and most importantly, more revenue.”
The bottom line is businesses are getting smarter about the way they use social media to connect with prospects and customers – whether they are engaging with their customers for sales, marketing or service needs. We look to continue forward the social selling movement by providing everything users need to nurture and grow customer relations at a human level. After capping the most impressive quarter in our brief history, we feel both blessed by our customers’ support and poised for even greater growth in the future.