A Roadmap For Influencer Marketing Campaigns

In today’s fast-paced, tech-obsessed world, simply having a social media presence and posting once or twice a week to your company’s social media account is no longer enough to win over audiences and turn followers into loyal, engaged customers.

Because social media influencers now command the attention and trust of millions, collaborating with digital stars to create exciting new content—sponsored blog posts, YouTube videos, Instagram photos, and/or Snapchat Stories—is now one of the most effective ways to engage social media audiences, drive sales, and establish a positive reputation for your brand.

Once a strategy reserved for only the most experimental advertisers, influencer marketing is now being used by 84% of companies to achieve earned media values (EMVs) as high as $14.29 for every dollar invested.

For marketing professionals who have never worked with social media stars, however, knowing where to get started, important pre-campaign launch considerations, and how to manage their first influencer-driven campaign can be an intimidating process. But it doesn’t have to be.

Before developing an influencer marketing campaign, consult Mediakix’s Roadmap for valuable tips on how to determine your campaign’s key performance indicators, how to choose the right digital influencer for your campaign, how to create engaging content, FTC endorsement guidelines for sponsorships on social media, and more: