Starting a Facebook page is literally like opening up a branch office. It takes some initial time to build, but over time will become a valuable marketing tool. There are real estate agencies generating more business from Facebook than web portals! It’s a social channel that allows you to engage easily and be interactive with your customers, which is an investment in a longer-term relationship that may take place over many years and many homes!
Here are 25 Facebook tips:
- Complete the information tab and all other places where you can enter data on your page.
- Add high quality clear pictures — good visuals are a proven draw. (Here are some great tips!)
- Add a property search tab that will link back to your website.
- Add designed tabs (e.g. “Request a valuation”) to attract more leads and provide a more personal experience.
- Add an app (e.g., “fan of the week”) for excitement and a dynamic feeling.
- Add an “invite friends” app – Get the crowd to spread the word!
- Add a Twitter app.
- Add a YouTube app and post videos of select, photogenic properties.
- Add the Contact app – Encourage fans to send you a message if they want a fast response.
- Encourage staff/friends to Like you to begin with – You have to start somewhere.
- Post educational links (e.g., an article on how to create “curb appeal” when you’re selling your house, or a list of sites to estimate your mortgage payment).
- Set up Facebook links from your website, and on your email signatures, and from your blog. This will encourage link building.
- Offer incentives to vendors to Like you and share your news on Facebook (e.g., have a “Vendor of the Month” drawing for a small prize for vendors who have promoted you).
- Encourage recommendations on Facebook from your happy clients after a sale — if possible, include pictures of them enjoying their new home.
- Ask relevant questions — Facebook is a great place for questions — A way to find out what your fans want from you.
- Reach out and Like relevant companies/ facilities locally – schools/ restaurants/ golf clubs etc. They show the context for the homes you sell.
- Share/Like local companies status updates if you find them valuable. They will then start to reciprocate.
- Post your blogs on your Facebook page.
- Post relevant newsworthy statuses on a regular basis (local/regional or property related)
- Use Facebook insights to establish what posts are more successful than others. Use the stats to adjust your activities and messages.
- Acknowledge new fans by posting on your wall — welcome them and offer assistance.
- Set up Facebook ads to spread brand awareness locally
- Add videos that have many views on YouTube — just make sure they are relevant to your business!
- Add fun illustrations (captioned photos, funny pets) or funny scenes from movies that pertain to real estate (e.g., The Money Pit).
- Have a complaints procedure in place – and be prepared to address them quickly!
Once you put a good group of these tips into practice, you’ll find your Facebook site humming along and gathering interest. It requires little time each day to maintain a vibrant, dynamic site!
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House key image: Jeannie Rhoades