How E-Commerce and Facebook Work for Diamond Candles

Diamond Candles is an e-commerce company located in Durham, North Carolina. The company makes 100% all-natural soy candles with a surprise ring hidden within every candle. Diamond Candles features a vibrant online community on its Facebook page of 236,000+ fans and is growing rapidly. This is an interview with Josh Beaty, Director of Social Marketing & Community about using Facebook for “social selling”.

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