Nimble & Salesforce.com Win 2013 CRM Watchlist

I’m very proud today to announce that Nimble has been named one of the winners of Paul Greenberg’s annual CRM Watchlist.

Paul Greenberg is the godfather of Customer Relationship Management and one of the foremost thought leaders in social CRM, as well. He followed his bliss to a role that merges his reporting skills and business acumen — and now stands as an author, teacher, and customer strategist sui generis.

There is literally no person I know who doesn’t know Paul’s work, and no person I know who doesn’t speak highly of him. He lives what he teaches. He says what he means. He also has a heart of gold (as feral cats in need near his home will attest).

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The CRM Watchlist is an impact award that Paul has given out annually for the past five years to companies with a CRM or social customer-centric focus — companies he thinks will have the most impact over the year. It’s a rigorous and lengthy process to apply, an exercise in self-examination that mandates team immersion and ends up influencing the product roadmap far beyond the judging date.

This year, for the third year in a row, Nimble made the list of winners, a diverse group of market leaders (Salesforce.com, Microsoft, SAP, and Oracle), marketing platforms (Marketo and HubSpot), and social communities (Jive and Lithium). This year there were 153 entrants — that’s an unimaginable amount of research and analysis to contemplate.

Like me, Paul believes in the power of relationships — both business and personal. Paul once said that “a transaction is a side effect of rich relationships that are built on conversation.” I couldn’t agree more. We move Nimble forward on the premise that managing, organizing, and deepening relationships is a worthy goal — not just a business strategy but a way of life.

Many, many thanks to Paul for honoring Nimble, and for his confidence in our impact this year and beyond. I want to congratulate all the winners for 2013 again. We are a “band of brothers” and I wish all of us a year of great impact.