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Leveraging Marketing Data for Actionable Insights

Marketers are increasingly being held responsible for growth and revenue. Today, data analytics provide the foundation for finding, keeping, and growing the value of customers - your growth engine. Join this webinar to learn about the skills and analysis needed to intelligently understand your customers, allowing you to reach them with the right content, at the right time, and in the right channel.



Laura Patterson Laura Patterson
Jon Ferrara

YOU WILL LEARN:

  • How to define and identify key customer metrics
  • What models should be in every marketer’s library
  • Techniques for syncing content, channels, and the customer journey
  • What it means to be an analytics competitor

Our Speakers

Laura Patterson

Laura Patterson

President, VisionEdge Marketing- Improving Marketing Effectiveness and Creating Marketing Centers of Excellence

Laura Patterson is known for her practical, no-nonsense approach to proving and improving the value of marketing. Inventive and engaging, she quickly gets to the heart of the matter to provide actionable recommendations and solutions. Because her 20-year career began in sales and now spans customer relationship management and Marketing with a capital “M”, her recommendations are always cross-functional friendly. Laura is a strategic marketer, data and metrics master. Her company, VisionEdge Marketing has helped hundreds of companies, in a variety of industries, fulfill their marketing potential and achieve competitive advantage. An early pioneer on the science side of marketing, Laura is recognized as one of the leading authorities in marketing measurement and performance, content management, operations, and data and analytics.

Laura Patterson is known for her practical, no-nonsense approach to proving and improving the value of marketing. Inventive and engaging, she quickly gets to the heart of the matter to provide actionable recommendations and solutions. Because her 20-year career began in sales and now spans customer relationship management and Marketing with a capital “M”, her recommendations are always cross-functional friendly. Laura is a strategic marketer, data and metrics master. Her company, VisionEdge Marketing has helped hundreds of companies, in a variety of industries, fulfill their marketing potential and achieve competitive advantage. An early pioneer on the science side of marketing, Laura is recognized as one of the leading authorities in marketing measurement and performance, content management, operations, and data and analytics.

Jon Ferrara

Pioneer & creator of #CRM solutions, CEO - Nimble, Founder of GoldMine

Jon is a pioneer & creator of ​#CRM​ solutions and noted speaker about Social Media’s effects on Sales and Marketing. His most recent venture is N​imble.com​, a leading Social Relationship Manager. He has been recognized on Forbes as one of the Top 10 Social Chief Executive Officers, Top 10 Social Salespeople In The World and among the Top 50 Social Business Twitter Accounts You Must Follow.

Jon is a pioneer & creator of ​#CtRM​ solutions and noted speaker about Social Media’s effects on Sales and Marketing. His most recent venture is Nimble.com​, a leading ...

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