The social business blog

May
15

Closed Loop Influencer Marketing: Traackr & Nimble Now Work Together

Today we’re pleased to announce an integration between Traackr and Nimble, which we think anyone contemplating or currently engaging in Influencer Marketing will find interesting. Traackr and Nimble subscribers will be able to manage all aspects of an influencer program in a seamless manner, navigating and sharing information between both platforms.

May
14

Are You Human? An Easy Connection Strategy for LinkedIn

Recently when I was speaking to a group of professional speakers, I was asked “What do you do when someone you don’t know asks you to connect with you on LinkedIn?” When I first started using LinkedIn, the answer was simple: I ignored their request and I marked it as spam. When I first started using LinkedIn, I was very concerned about people stealing and spamming my connections from me, so I didn’t connect to anyone I didn’t know well. That was my initial LinkedIn strategy for connections, and it served me well.

In fact, according to LinkedIn: “LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.” That’s right, LinkedIn is for connections to your TRUSTED contacts. So what does that mean?

The answer is — it depends on who you are. Who do you trust, and with what do you trust them?

This is why you need a connections strategy for LinkedIn. You need to determine who you trust – and with what, and let that guide YOU on who to connect with on LinkedIn.

May
13

Nimble Wins 2013 CODiE Award for Best Relationship Management Solution

Late last week, we learned that Nimble won  Best Relationship Management Solution in the prestigious Software & Information Industry Association (SIIA) CODiE Awards. The list is the industry’s only peer-reviewed awards program, recognizing applications, products, and services that deliver solutions for use by business, government, consumers, academic, and other organizations.