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9 Ways to Better Connect with Your Customers

There is lots of competition for your business out there, looking to tempt your loyal customers or clients away, but if you make some changes when it comes to connecting with this important audience, you can hold onto them.

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How to Achieve “No Excuses Marketing” in 2015

All marketing leaders in the process of seeking to prove and continuously improve the value of marketing encounter at least some objections from team members. Whether they are spoken or unspoken (e.g. the fear of being measured and found wanting) it can be challenging to overcome these objections. If you find yourself in this situation heading into 2015, here are some ideas, based on these most-frequent excuses the marketing leaders (CMOs, VPs and Directors of Marketing) we work with on Marketing Performance Management (MPM) initiatives have had to overcome.

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The Value of Follow-up with Your Clients

As a small business owner, one of my personal challenges is following up with potential new business after providing a proposal/quote.

It’s easy for me to assume, when I haven’t heard back from a client, that: they don’t want to deal with me, they’ve got a better quote, my price is too high, I didn’t present the info well, etc. etc.

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How Using Customer Feedback Can Help You Grow & Achieve Your Business Goals

At the heart of every business lies goals that the company aim to reach. There’s no one way to reach these business goals and working to achieve them usually takes hard work from the low-level employees up to the biggest decision-makers in the business.

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