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Four Best Practices for Improving Customer Experience

Headlines and articles on the topic of Customer Experience are everywhere – and for good reason. In their 2014 Quarterly Digital Intelligence Briefing, eConsultancy declared that “customer experience is the single most exciting opportunity for 2014.” A recent study by Forrester and Harvard Business Review found that ONLY:

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Let’s Face It. Your Sales Reps Enter Later in the Game

Whether it’s checking a review on Amazon, Yelp, CNET or Zagat or posting a question on Facebook or Twitter – consumers can do comparative shopping as long as they have a keyboard within reach. They can learn about a product’s functionality, quality, and pricing before they even go to your web site, let alone talk to a salesperson.

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Creating Interactive Tools for Customers to Keep Them Coming Back

Technology drives the business world just as much as it permeates personal lives, from searching for the best local restaurant to mapping out a road trip. Selling complex products, such as home decor options, requires more involvement on the electronics side to tempt consumers into purchases. Through room decorator software, such as the Digital Decorator website, consumers have a tangible way to virtually create any room and make it a reality afterward.

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Don’t Be a Fantasy Social Seller

Professional football is one of the most popular sports in the world. Over the past few years, a related interest has arisen – Fantasy Football. Fantasy Football is based on individual player stats, not a team’s Won-Loss record. The difference provides some insights into how people approach Social Selling differently.

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