Strategies 101

Jill Konrath’s Guide to Writing and Using Powerful Value Propositions: Part I

Jill Konrath’s Guide to Writing and Using Powerful Value Propositions: Part I
By November 12, 2013 Strategies 101

Editor’s Note: Perhaps you’ve heard of Jill Konrath — intergalactically-recognized sales kickoff speaker and sales expert, author of SNAP Selling and Selling to Big Companies. Her mission is to help salespeople, entrepreneurs, and business professionals increase sales to the corporate market by showing them fresh sales strategies. We are honored to post a three-part series by Jill on the power of the value proposition. Here is Part I: Read more ›

5 Ways to Share Content and Become a Thought Leader

5 Ways to Share Content and Become a Thought Leader
By October 23, 2013 Strategies 101

There is a lot of talk about how to be successful in social media. One of the core truths espoused is that you have to be a thought leader. Frankly, that is true, but I also believe that you can be primarily a content curator and gain a significant following. However, this post is specifically about how to position you as a thought leader in social. So let’s get to it. Read more ›

18 Months to the Forbes Top 100 Career Websites List

18 Months to the Forbes Top 100 Career Websites List
By October 22, 2013 Strategies 101

The Career Pivot brand and the CareerPivot.com website were launched in February of 2012. By the end of 2012, the website was averaging 2,700 visits a month. In September of 2013, Career Pivot was selected for the Forbes Top 100 Career Websites list. Read more ›

Synchronize Your Touchpoints or Lose Your Buyers

Synchronize Your Touchpoints or Lose Your Buyers
By October 21, 2013 Strategies 101

It is not sufficient to try one tactic and expect a campaign to work well. It usually takes a number of touchpoints for a customer to be nurtured, trust you, and try what you have to offer. It is not like we want to get married on the first date, is it? Well, rarely anyway, and buying something whether it is health insurance, or a new chair, is no different. Today, the conversation — with our customers and prospects –never ends. Read more ›

A Simple Idea: 2 Lists That Can Change a Salesperson’s Life

A Simple Idea: 2 Lists That Can Change a Salesperson’s Life
By October 16, 2013 Strategies 101

Recently I connected with a young woman (anyone south of 69 is young to me) who is a sales consultant, speaker, and coach.  She seems dynamic an individual as anyone I’ve ever come across, which is why I wanted to get to know her.

In one of her emails she said, “I am busy, but working on a plan to get a shared resource, and very hopeful that will be fruitful.  I am in full-on fun, love my work, but physically tapped and really disliking being behind on messages and other admin tasks.  I will be working on streamlining processes and figuring out what to do less of/more of, so I’m excited for that shift.” Read more ›

3 Tips for Growing Your Business with Content Marketing

3 Tips for Growing Your Business with Content Marketing
By September 24, 2013 Strategies 101

Great marketing attracts the attention of buyers, and then hopefully engages them with your business in meaningful ways. While this is possible with traditional advertising, it is more readily done with content marketing. Read more ›