Strategies 101

Sales Prescription Without Diagnosis is Malpractice

Sales Prescription Without Diagnosis is Malpractice

Prescription without diagnosis is malpractice –  it’s a phrase I heard a lot growing up since my father was a proud pharmacist of 52 years.   Read more ›

Caveat Venditor: Up the Creek First Class with No Paddle

Caveat Venditor: Up the Creek First Class with No Paddle

That’s Latin for “we’re doomed”.  At least those of us in the sales profession that continue to work the status quo while holding on for dear life.  And employers, too, who insist on doing things the same way.   Read more ›

15 Ideas for Curating Content

15 Ideas for Curating Content

Social selling success breaks down into 3 buckets:

  • Strategy
  • Skills
  • Execution

Basically, you need a plan, sales and technology skills, the right technology to support your goals, consistent execution and a commitment to measure and track your results. Going straight to tactics can be a waste of time, costly and frustrating. With buyers starting the journey without sales people initially, you need a way to create a sense of authority and influence, and anyone who sells anything certainly needs to be visible and easily found.   Read more ›

How the Digitization of Everything is forcing CMOs and CIOs to evolve

How the Digitization of Everything is forcing CMOs and CIOs to evolve

We’ve talked in the first two posts about how the digitization of everything is disrupting marketing and changing the face of commerce. Organizations are having to change the way they operate, and that’s causing roles in the C-suite to evolve.   Read more ›

50 Sales and Social Business Quotes

50 Sales and Social Business Quotes

Over at LinkedIn, Sr. Social Marketing Manager Koka Sexton is working his creative magic once again. He has curated 50 quotes related to sales, social media and social business. Worth taking a few minutes to go through them. You’ll notice that Nimble’s own CEO Jon Ferrara is also highlighted.  Nice work, Koka! Read more ›

CEO 201: How To Rebuild a World-Class Sales Force

CEO 201: How To Rebuild a World-Class Sales Force
By May 23, 2014 Small Business, Strategies 101

You missed the number. Now you have to address this issue. People want to know how you will solve the problem. How will you communicate to the board and shareholders that you have an answer? How do you plan to transform your sales force and correct course?   Read more ›