Strategies 101

The Cantankerous Grammarian

The Cantankerous Grammarian
By June 14, 2013 Strategies 101

Editor’s Note: The Cantankerous Grammarian will be an ongoing feature, monthly-ish, on our blog. We are so pleased to welcome Mr. Berkson to our family.

Avoid Littering

The litter of “y’know” in speech is so annoying to me that I have to turn off my radio or change the station when I hear it. I am so distracted that I cannot focus on what the person is saying. Today on my local PBS station (WNYC fm) there was a man who mastered it so well that he even uttered double shots of the phrase. The first utterance was in a normal voice and it was followed by a second one in a softer, lower register (almost muttering). Frequently, he used it several times in a single sentence.

y’know, y’know Y’KNOWENOUGH ALREADY! Read more ›

Link Building: 90 Seconds to Basic Understanding

Link Building: 90 Seconds to Basic Understanding
By June 12, 2013 Strategies 101

What is Link Building and Why Do I Care?

Link building describes actions aimed at increasing the number and quality of inbound links to a webpage.

Increasing your social footprint is an inexpensive and effective way to build your personal and business brand. Link building is one of the most effective (and yet still underrated) methods for establishing your reputation and improving search engine rankings for your website or blog. Read more ›

5 Tips To Improve Your Use of Content In The Sales Cycle

5 Tips To Improve Your Use of Content In The Sales Cycle
By June 6, 2013 Strategies 101

Today, Postwire and Nimble are cross-posting on our respective blogs (see Nimble’s article on the Postwire blog). Recently Postwire and Nimble collaborated to produce an infographic about the biggest names in saleswomen throughout history. We’ll be publishing it on our blogs tomorrow, and hoping our audiences will find it as inspirational a collection of superior humans as we do. Read more ›

10 Business Practices & Technologies That Should Go the Way of the Dinosaur

10 Business Practices & Technologies That Should Go the Way of the Dinosaur
By April 22, 2013 Strategies 101

In the past year, some of the most innovative technologies the world has seen have been adopted at an exponential rate. Nearly half of American adults own a smartphone. Soon, mobile phones will account for more Internet access than computers. From a business perspective, almost 40% of small businesses expect to adopt at least one cloud-based service within the next three years.

Now that everything, including business information, can be handled online via mobile or the cloud, it’s about time that we get rid of obsolete technology. Here is a list of a few business practices and technologies that must retire their numbers and take a final lap: Read more ›

Content Marketing Podcast Series: Interview with Lisa Gansky

Content Marketing Podcast Series: Interview with Lisa Gansky
By April 18, 2013 Strategies 101

Editor’s Note: In this podcast, Bernie J Mitchell of Engaging People interviews Lisa Gansky. If you don’t know of Lisa, she is so worth knowing. She is a force of nature — passionate, funny, warm — a credit to the species. Her TED talk about the sharing economy was wonderful. Lisa is author of The Mesh: Why the Future of Business Is Sharing. For many years, she has been focused on building companies — and disrupting the accepted ways of things. Her attention now is focused on sustainable ventures with positive social impact. Gansky currently serves as a Director of Dos Margaritas, an environmental foundation focused in Latin America. She is also the instigator behind the Mesh2013 sharing-economy conference, which starts on April 23, in San Francisco. Read more ›

Self-Service Cautions: Are You Losing Revenue?

Self-Service Cautions: Are You Losing Revenue?
By April 15, 2013 Strategies 101

Some experts advise that you focus most service on your top customers and leave less valuable customers (Silver, Bronze and Lead) to self-service options.

Fact:  There may be more incremental revenue and profit to be gained from Silver and Bronze customers than Gold customers.

Fact: Self-service choices should be determined by the revenue potential of the specific transaction and customer preferences. Read more ›