Strategies 101

How To Turn Passing Tweets Into Opportunities For Collaboration

How To Turn Passing Tweets Into Opportunities For Collaboration

In part one of this interview Stu Heinecke and I discussed how you can find and reach out to influencers on Twitter. My question was: Once you find them how can you create conversations that grow your business instead of becoming just another follower?

Here’s part two of our 8 Unedited Minutes™ Interview. Some lessons I learned from Stu are below: Read more ›

How To Cut Through Social Selling Clutter And Create Connections

How To Cut Through Social Selling Clutter And Create Connections

At first glance, social media can seem random and building successful marketing campaigns can be elusive. How do you build momentum with the RIGHT people? How do you create results instead of just adding to the noise?

Recently I spoke with Stu Heinecke; Best Selling author, Hall of Fame Marketer and Wall Street Journal Cartoonist about those questions. He has a rare vantage point from most influencers on social media because he’s new to the social world. He’s already been named an influencer by leveraging years of experience building fast growth marketing campaigns and applying it to social media. Read more ›

Online Branding with LinkedIn for People and Companies

Online Branding with LinkedIn for People and Companies

LinkedIn has been an incredibly valuable asset for professionals and companies since it launched in 2003. With its easy, interactive resume design, it lends itself to be a powerful database and gives you the ability to connect with high-ranking professionals in your career field and beyond. In this day and age, having a LinkedIn account is a necessity. No matter who you are or where you work, you can greatly benefit from the networking abilities of this professional social media site. We’ve compiled a list of the most important things we think every individual and/or company should consider when refining their LinkedIn profiles.

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Using Product Knowledge to Deliver Great Customer Service

Using Product Knowledge to Deliver Great Customer Service

There are many qualities that come together to create a fantastic customer support representative: Empathy, Creativity, and Friendliness, just to name a few! One of the top qualities one must possess to consistently deliver a great customer experience is knowledge of the product your users will be making a part of their daily lives. Read more ›

Challenging Knowledge, Promoting Openness with Luis Suarez

Challenging Knowledge, Promoting Openness with Luis Suarez

Luis Suarez guests the show to tell us all about surviving 2 months without broadband, and the digital tools he’s using to make his business swing. A bit of a provocateur, he ditched email back in 2008 and works out of Spain. Read more ›

Word-of-Mouth: The Path to Success

Word-of-Mouth: The Path to Success

Step One – Identify Your “Mouths”

Breaking it down.

Word: what people know about you that they’ll want to share with others.

Mouth: the number of people that you have relationships with that are willing to share your “Word” with others. Getting more word-of-mouth for your business comes from investing in building relationships with the people that matter most and making it easier for them to share your word. Read more ›