Social Business

By Our Recipes Shall Ye Know Us: John Goodman

By Our Recipes Shall Ye Know Us: John Goodman
By March 29, 2013 Social Business

Eggplant’s Role in Comfort and Angst

I usually find making Eggplant Parmesan great therapy and a way to relax.  On one occasion it created so much angst the story made it into my last book, Strategic Customer Service.  I had bought two eggplants at my local supermarket and, upon cutting into them, found them to be brown and icky.  I took half of each back to the store to exchange them.   I presented the two halves to the service desk and asked to get two new eggplants.  The service lady looked at the two halves and smiled her best smile and said, “Sir, I only see one eggplant.” I said, “I only brought half of each – are you calling me a crook?” “No.” She smiled. “I’m only saying I only see one eggplant.”  I had to return home and bring back all the pieces of both to get an exchange.

Lesson:  Trust your customer! 98% are honest and why run the 98% through the gauntlet to catch the 2%, especially when there is only a $2 eggplant at risk. Read more ›

Improve Influence Marketing Campaigns Using Social CRMs

Improve Influence Marketing Campaigns Using Social CRMs
By March 5, 2013 Social Business

Social influence scoring platforms such as Klout have been widely criticized by marketers for claiming to accurately measure who is influential – and who is not – on specific subjects. These platforms have evolved from their early days, yet with every new algorithm, user interface, and gamification tactic employed, the criticisms continue. Regardless of how accurate you believe their scores to be, the one issue most experienced marketers continue to struggle with is the usefulness of the data provided. Read more ›

Writing Better Support Emails (for Humans)

Writing Better Support Emails (for Humans)
By February 25, 2013 Social Business

Chase Clemons (currently rocking customer support at 37signals) has written an ebook  full of practical advice about writing world-class customer service emails. Some of his best points and examples are summarized in this post. We think these techniques will be particularly useful for small companies, where everyone on the team might be handling customer service and support requests. Read more ›

By Our Recipes Shall Ye Know Us: Shep Hyken

By Our Recipes Shall Ye Know Us: Shep Hyken
By February 22, 2013 Social Business

BBQ, Family and Friends – The Best Combination

I love barbeque.  Maybe it’s because while growing up on every holiday and many Sundays over the summer we had these amazing dinners that featured barbeque hamburgers, big thick hotdogs, ribs and chicken.

Of course I remember the tastes, but even more, remember the fun times we had together with family and friends. Read more ›

By Our Recipes Shall Ye Know Us: Alyson Stone, Nimble Team

By Our Recipes Shall Ye Know Us: Alyson Stone, Nimble Team
By January 25, 2013 Social Business

What’s more social than food? Nothing. No matter who we are, what part of the world we live in, what generation we belong to — eating is one of the most social things we do, and one of the most important ways we have of relating to others. Food is a universal language, a conversation starter, an important way to engage even with strangers.

With that in mind, on the last Friday of each month we’ll share a food memory and recipe with our audience — from our team members, thought leaders, and customers. Next month you’ll be enchanted by Shep Hyken, and you’ll undoubtedly like our March mystery guest’s memoir, too. I’m starting us off with the first one, all the way from the 1950s. Read more ›

What The Heck Is Social, Social Business, Social Media and Social CRM?

What The Heck Is Social, Social Business, Social Media and Social CRM?
By May 25, 2010 Social Business

orange nimble man

LEADING THOUGHTS It seems everywhere you go you hear about the effect that Social Media will have on all of our lives. I thought I’d take a few moments to share what the words Social, Social Business, Social Media and Social CRM mean to me. I hope that defining these words will lead to a better understanding of the topics we will be covering in our future blog posts.

Read more ›