Social Selling

Reward Your Customers to Get Referrals

Reward Your Customers to Get Referrals
By May 21, 2012 Social Selling

You’ve probably benefited from the assistance of countless people and businesses in promoting your brand online. Your staff contributes to company blogs and monitors your Twitter feeds. You watch your competitors online to see what’s working, and you get advice from expert commentary. The individuals who comment positively on your social media content can entice lurkers into becoming prospects.

Read more ›

The Art of Selling Yourself Online: 5 Ways To Introduce Yourself Through Social Media

The Art of Selling Yourself Online: 5 Ways To Introduce Yourself Through Social Media
By May 16, 2012 Social Selling

You’ve done it hundreds of times: broken the ice with a prospect. But how do you do this online?

You’ve probably developed numerous ways to start conversations with potential customers. And if you’ve enjoyed even modest success in sales, none of those chats start with, I’m selling…or…Would you like to buy?…or…Let me tell you about my company’s products.

Same goes online. You can use the communication tools that social media networks offer to get to know potential customers, and to let them learn about you.

Read more ›

Cold Calling Not So Cold Anymore: How Social Media Arms You For Early Contacts

Cold Calling Not So Cold Anymore: How Social Media Arms You For Early Contacts
By May 11, 2012 Social Selling

Your customers know a lot more about you than they used to. But you can learn about them, too, making that first contact potentially more productive. Here’s how.

Business man engaging socially

Cold calling. Nothing strikes more apprehension in the heart of a sales professional than that uncomfortable phrase. But when you run out of leads, what else can you do?

You can improve your chances of closing sales with those unknown prospects by finding them on Facebook. Tracking them on Twitter. Looking them up on LinkedIn. Getting acquainted on Google+.

Read more ›

Getting started on Social Selling

Getting started on Social Selling
By May 4, 2012 Social Selling

Getting started on Social Selling

Social media’s soaring popularity has transformed customers’ expectations.  They don’t want to be talked at with interruption marketing.  Instead they want to be engaged in a 2-way conversation through tweets, blogs, Facebook and other social media platforms.  Engage with your customers before your competitors do.

In this thriving online network, smart businesses are getting social to sell.

Read more ›

Why smart business owners are switching to a social CRM system

Why smart business owners are switching to a social CRM system
By April 25, 2012 Social Selling

The ground rules for customer relationship management have changed.

Twitter, Facebook, LinkedIn and other social media platforms have made 2-way customer conversations an expectation. These online discussions affect your brand, customer service reputation and sales – you’ve got to listen, engage and respond quickly. Full social media engagement is a business essential and you need smarter contact management tools to crack it.

Read more ›

Lessons learned from surviving the Scoble Effect

By October 4, 2011 Social Selling

Is your company and product ready for waves of users?

Last month I sat down with Robert Scoble for a quick interview about Nimble. This 20 minute interview generated a huge rush in new registrations– I’m so grateful our servers and team survived the Scoble Effect.

Today I want to share some things we learned to help other companies prepare for fast growth. Let’s start with a few stats to help frame how big of a surge Nimble took on:

On the day Scoble posted the video, we received a 157% increase in traffic to the Nimble site, 87% of which was made up of first-time visitors, and our number of registrations increased by 155%! Talk about hitting the motherload!

Read more ›