Social Selling

Cold Calling Not So Cold Anymore: How Social Media Arms You For Early Contacts

Cold Calling Not So Cold Anymore: How Social Media Arms You For Early Contacts
By May 11, 2012 Social Selling

Your customers know a lot more about you than they used to. But you can learn about them, too, making that first contact potentially more productive. Here’s how.

Business man engaging socially

Cold calling. Nothing strikes more apprehension in the heart of a sales professional than that uncomfortable phrase. But when you run out of leads, what else can you do?

You can improve your chances of closing sales with those unknown prospects by finding them on Facebook. Tracking them on Twitter. Looking them up on LinkedIn. Getting acquainted on Google+.

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Getting started on Social Selling

Getting started on Social Selling
By May 4, 2012 Social Selling

Getting started on Social Selling

Social media’s soaring popularity has transformed customers’ expectations.  They don’t want to be talked at with interruption marketing.  Instead they want to be engaged in a 2-way conversation through tweets, blogs, Facebook and other social media platforms.  Engage with your customers before your competitors do.

In this thriving online network, smart businesses are getting social to sell.

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Why smart business owners are switching to a social CRM system

Why smart business owners are switching to a social CRM system
By April 25, 2012 Social Selling

The ground rules for customer relationship management have changed.

Twitter, Facebook, LinkedIn and other social media platforms have made 2-way customer conversations an expectation. These online discussions affect your brand, customer service reputation and sales – you’ve got to listen, engage and respond quickly. Full social media engagement is a business essential and you need smarter contact management tools to crack it.

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Lessons learned from surviving the Scoble Effect

By October 4, 2011 Social Selling

Is your company and product ready for waves of users?

Last month I sat down with Robert Scoble for a quick interview about Nimble. This 20 minute interview generated a huge rush in new registrations– I’m so grateful our servers and team survived the Scoble Effect.

Today I want to share some things we learned to help other companies prepare for fast growth. Let’s start with a few stats to help frame how big of a surge Nimble took on:

On the day Scoble posted the video, we received a 157% increase in traffic to the Nimble site, 87% of which was made up of first-time visitors, and our number of registrations increased by 155%! Talk about hitting the motherload!

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The Power And Wisdom Of Crowds And Community

The Power And Wisdom Of Crowds And Community
By February 4, 2011 Social Selling

CrowdLEADING THOUGHTS I was working on a blogpost the other day, talking about humanness in corporate social media, as well as the phenomenon of the professional and personal worlds blending. I knew that somewhere, a long time ago, I came across someone’s personal anecdote about receiving more compassion in a service role after adding a photo with kids to social media avatars. For the life of me, I couldn’t think of who said that, about what company, or what the platform of expression was (tweet, blog, forum, etc). Go figure! Tricia and I scoured Google and Twitter search for mentions of anything that had the words “kids, service, avatar, compassion” — you get the point. Nothing! It’s was much like finding a proverbial needle in a haystack.
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A Line In The Sand: Personal And Professional In The Social World

A Line In The Sand: Personal And Professional In The Social World
By February 3, 2011 Social Selling

heart on sandLEADING THOUGHTS It’s almost impossible to be effective in social media without adding a personal touch. The only reason I say “almost impossible” is because I don’t believe in absolutes and want to leave the door just slightly ajar for someone to come and prove me wrong. That being said, I haven’t observed many people who can do social media successfully and remain completely anonymous. Below are some reasons why this is the case.

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