Social Selling

e-Newsletters Can Drive Sales: 5 Tips for Creating Them

e-Newsletters Can Drive Sales: 5 Tips for Creating Them
By July 12, 2012 Social Selling

e-Newsletters have to work hard to be noticed, but they can still produce leads.

Richard Young blog spam iconSo you already have a blog and a website.  But you’re not getting the readership or the leads that you’d hoped for.  An e-newsletter may spark some more interest.  It won’t take a tremendous amount of work since you can repurpose some of your existing content (and add some new material), and if you do it right, it may prompt potential customers into exploring your wares.  Hoiwever, you have to get noticed.  An announcement of an e-newsletter in your customers’ inbox can look like just another piece of junk mail, waiting to be deleted.  Make sure yours doesn’t.

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Your Blog Can Sell, But You Must Sell Your Blog

Your Blog Can Sell, But You Must Sell Your Blog
By July 10, 2012 Social Selling

Getting your blog noticed requires careful crafting and skillful promotion.

When you think “social media” in relation to your online sales efforts, do you only consider major networks like Twitter and Facebook?

Blogs are possibly the best tools for drawing in potential customers. You can set your own post length. You can use other social media venues to drive traffic to your blog. You can do free, unlimited promotion of your brand (quietly).You can meet a wide variety of company goals with them.

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Use Your Sales Pitch Sparingly: Educate and Engage Your Customers Through Your Blog

Use Your Sales Pitch Sparingly: Educate and Engage Your Customers Through Your Blog
By June 21, 2012 Social Selling

What would you do if you ran across a blog that was heavy on the sales pitch? Don’t do that to your customers – it won’t work.
You’ve seen them before, probably numerous
times: blogs that are heavy on selling and light on useful information. Their publishers might try to fool you by titling a post something like, 5 Tips For Buying a Safe, Inexpensive Used Car. But once you start reading, you learn that the five tips are blatant plugs for each of a car dealership’s five locations.

So you move on.

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7 Mistakes Sales Professionals Make in Employing Social Media

7 Mistakes Sales Professionals Make in Employing Social Media
By June 8, 2012 Social Selling

The most important rule may seem counterproductive, but social media has changed the sales relationship.
Five minutes after the earliest social media sites sprang up, numerous people proclaimed themselves gurus, experts in how sales and marketing professionals could use the new communities to increase sales.

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Reward Your Customers to Get Referrals

Reward Your Customers to Get Referrals
By May 21, 2012 Social Selling

You’ve probably benefited from the assistance of countless people and businesses in promoting your brand online. Your staff contributes to company blogs and monitors your Twitter feeds. You watch your competitors online to see what’s working, and you get advice from expert commentary. The individuals who comment positively on your social media content can entice lurkers into becoming prospects.

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The Art of Selling Yourself Online: 5 Ways To Introduce Yourself Through Social Media

The Art of Selling Yourself Online: 5 Ways To Introduce Yourself Through Social Media
By May 16, 2012 Social Selling

You’ve done it hundreds of times: broken the ice with a prospect. But how do you do this online?

You’ve probably developed numerous ways to start conversations with potential customers. And if you’ve enjoyed even modest success in sales, none of those chats start with, I’m selling…or…Would you like to buy?…or…Let me tell you about my company’s products.

Same goes online. You can use the communication tools that social media networks offer to get to know potential customers, and to let them learn about you.

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