The Win/Loss Analysis: It’s How You Play the Game

At a recent meeting, several marketers spoke about the deal flow challenges facing their companies. They were frustrated with the stall out at various stages of the buying process and the number of lost deals. So, I asked, “What kind of analysis do you do to understand your opportunity pipeline movement? For example, do you do win/loss analysis across the customer buying process to understand why opportunities do or don’t convert at each stage, why some opportunities stall vs those that move, and of course, why you won or lost the deal?”  Each of the marketers said in so many words, “we don’t do this analysis on a regular basis and when we do, we leave the research and analysis to our sales team.”

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How to be Nimble in LinkedIn

A recurring question that we receive in our support channel is, “Why is Twitter the only social stream I can see in Nimble?  Why can’t I see my communications from LinkedIn or Facebook?”

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What to Consider When Sending Your Holiday Business Cards

Ready or not, now is the time to be thinking about and planning for your holiday business cards. If you wait until the last minute to start—like after Thanksgiving, sending your cards may become more of a chore than a pleasure. If you delay too long, your clients and colleagues may already have left the office for the holidays or they may be too swamped at that point to notice your card.

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Nimble Adds Group Messaging, Templates & Campaign Reports

Nimble Adds Sales Enablement and Email Automation

We are excited to share that we have added group email messaging, custom email templates, and response tracking to help you engage your audience in a personal way.

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