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What Do You Need To Achieve Twitter Success?

Is Twitter a means to an end or is it the end goal? Do you need 100,000 Twitter followers to be successful? Do you need to have engaging content to be a winner on Twitter? Or, do you need to increase your social and personal brand currency to help you reach your bigger goals?

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Let’s Face It. Your Sales Reps Enter Later in the Game

Whether it’s checking a review on Amazon, Yelp, CNET or Zagat or posting a question on Facebook or Twitter – consumers can do comparative shopping as long as they have a keyboard within reach. They can learn about a product’s functionality, quality, and pricing before they even go to your web site, let alone talk to a salesperson.

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Don’t Be a Fantasy Social Seller

Professional football is one of the most popular sports in the world. Over the past few years, a related interest has arisen – Fantasy Football. Fantasy Football is based on individual player stats, not a team’s Won-Loss record. The difference provides some insights into how people approach Social Selling differently.

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11 Steps to Your Social Media Success

Social media for many small businesses is a cost-effective marketing tool that can help grow one’s brand name recognition, online presence and customer loyalty. However, it isn’t a slam dunk or quick-fix and the mindset with which we approach it will impact our success or failure.

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