How to Build Customer Loyalty and Increase Revenue

A recent survey of retail loyalty by Colmar Brunton published in RetailWorld April 20th issue notes that “30% take advantage of their supermarket loyalty card but do not believe it adds value to their shop”!

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New Overseas Market Research and Implementation

Setting up an overseas business is a big undertaking. There are many logistical issues to consider as well as the amount of time and money it will take. Most importantly, customer acceptance is crucial for any kind of business. A business need to identify customer needs as a first priority for an overseas business. Customer research is the first step in making the decision to launch a business overseas. Below is a suggestion from Hunt Migration to market your business to visitors from overseas.

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Shopping For a New #CRM? Watch the Replay of our Tuesday’s Demo

Nimble automatically builds your CRM database by gathering existing contact and company records and linking them with your team’s emails, calendar events and social interactions. Now you can take your Nimble network everywhere you engage with our new Smart Contacts App.

Nimble is the first CRM that works wherever you’re engaging customers. The Smart Contacts App provides the context you need to connect intelligently and take action from any social site or business app.

Check out the replay of our Tuesday’s demo to see how Nimble can help you turn conversations into relationships and relationships into revenue.

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The Customer Experience: What We Can Learn from Going to Camp

One of our associates is preparing to send her child, Evan, off to a 3-week overnight summer camp for the first time.  Over the past few months she’s shared how the family went about selecting the right camp for them, and then the amazing job the camp did managing the experience after the selection and before the start of camp. It struck me as a familiar buying process for a considered and consultative sell, followed by an impressive customer onboarding process. So, as you read this article think about how this model could be adapted by your organization to improve your customers’ experience.  

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