How Behavioral Psychology Can Boost Conversions

When it comes to planning your ecommerce site’s web design, you’re probably focused on your color scheme, your brand’s message, and making sure your products are easy to find- definitely not behavioral psychology principles. But actually, using behavioral psychology (the study of how people make choices) when designing your website can increase your conversions. Behavioral psychology principles can help “nudge” your visitors towards your desired conversions. Here’s how.

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Cross Promotional Marketing Strategies for Hospitality Leaders

What happens when a customer needs to get to a hotel or a meeting after a flight? It’s evident. They have to pick up the phone to find someone, but it’s not worth it. You can pick up your phone to find a great cab, but why not an Uber? You could create partnerships with cabs and airlines to introduce new customers with a lovely discount vacation and/or strive to gain group bookings by making their travel easier. Below are some suggestions by Adagold Aviation, who have been blogging and using social media as a way of attracting new clients for several years now. They’re also hook up with other travel brands to multiply impact through cross promotions.

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Maximize #LinkedIn for Business Development

Leveraging LinkedIn for Business Development


 JULY 1, 2015 AT 10 AM PDT 

With special guest Brynne Tillman & host Jon Ferrara

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The Latest Webinar is Totally Tweetable

Who: Our latest webinar, Whistle While You Work: Building Your Brand and Nurturing Your Network Everywhere You Work, features the wonderful Viveka von Rosen and our Nimble CEO Jon Ferrara.

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