Social Media

Social Media Is A Cocktail Party – 5 Tips For Networking Success

Social Media Is A Cocktail Party – 5 Tips For Networking Success
By December 17, 2010 Social Media

cocktail LEADING THOUGHTS As we are right in the thick of the holiday season, you have certainly been to many holiday parties and professional networking events, and there are more to come! With holiday parties comes the joy of celebration and the excitement of forming new relationships and meeting cool people. But also, holidays are responsible for anxiety around putting your best foot forward.

When I talk about social media, I like to say that it’s like a cocktail party. Even if you don’t know anyone on a particular social network or online community, you have an opportunity to meet a ton of great people and share and learn some great insights. If you know how to listen, how to approach people, how to break the ice, and how to nurture the relationship, your experience on any social network will go from so-so to full-steam-ahead.

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Swimming In The Social River

Swimming In The Social River
By November 15, 2010 Social Media

river LEADING THOUGHTS Twitter is a river. Think of the image that a river conjures up… It’s babbling, full of life, effervescent. In some areas, it appears to move really fast, and even may have cascading waterfalls. Sometimes a river may seem  quiet, but may have a strong undercurrent that can drag you in if you aren’t careful. Twitter reminds me of  a river, barreling forward at an enormous speed. Just like a river, it babbles along, full of life and full of light. Just like there are many streams of water in a river, there are many conversations going on at the same time, in parallel, together and orthogonally. At times, it moves at a million miles a minute. Some other times, it’s seemingly dormant, only to wake up 5 minutes later. They say that you can’t enter the same river twice, because it won’t be the same river. Twitter is the same. The fast-moving tweets don’t slow down for anyone, and if you can’t keep up, you’ll miss it. Let’s deconstruct our Twitter river:

Ignore the noise: One would say that social media is very noisy, and one would be right in saying that. The true key to results in your social media efforts will be based on your ability to filter out the noise and focus in on the signal. Unfortunately, as social media hits the mainstream, the signal to noise ratio will only deteriorate. Don’t get me wrong: I am 100% behind democratization of media and giving people a way to express themselves. However, most tweets, Facebook posts and blogposts are not going to be relevant to you in your business. If you are a business and you are trying to connect meaningfully with others in a particular community, you can’t simply engage  with everyone. You need to pick and choose the most meaningful messages to focus on. Here’s what you should listen for:
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Social Media Is Not New

Social Media Is Not New
By November 12, 2010 Social Media

handshake with blue skies

LEADING THOUGHTS Gasp! Isn’t social media “the tidal wave crashing over us” or the “biggest revolution since the Industrial Revolution? Well yes, of course it is! Social technologies give the consumer a voice and relevant tools to connect and talk to “people like me”. As a result, companies feel akin to being under a microscope, and now (fortunately) service and customer experience are making a comeback. At the same time, social media is not new, because the underlying behaviors have always been a part of our personal and professional lives. Humans are inherently social, and social media simply allows us to do the things we were born to do, while doing them bigger, faster and better. Let’s deconstruct this for a bit:
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