Social Media

Target Your Social Media Marketing With Geo-Location

Target Your Social Media Marketing With Geo-Location
By February 17, 2011 Social Media

janet aronicaTRUSTED VOICES The following is a guest post by Janet Aronica, the community manager at social business hub oneforty.

For any business just getting started in social media, the first things I recommend are listening to what your current and potential customers are saying about your brand and industry before you engage with them. How?

  • Set up Google Alerts for your brand, competitors and industry keywords
  • Set up search the same search terms in a beginner Twitter client like TweetdeckSeesmic or Hootsuite and track Twitter conversations that are relevant to your company. Also set up search terms for “question phrases” pertaining to your business. Example: “I’m looking for a ____” or “Does anyone know ____”
  • Look for opportunities to engage in a human voice with people who are talking about your industry and offer helpful insight.

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Searching For Relevance In Social Networks

Searching For Relevance In Social Networks
By February 14, 2011 Social Media

girl on phoneLEADING THOUGHTS Social media is great at keeping you in touch with the people you know. It’s extremely powerful to be able to meet someone online and punctuate it with a meeting offline. It’s just as powerful when you meet offline and nurture the relationship online until you meet again.

Another thing that makes social media really work is the ability to grow your network, meet like-minded individuals and engage in thoughtful conversations with them. The more you can do that, the more people will learn about you, and the more you can help others, the more people will want to work with you and…. Ready? Buy from you!

We’ve talked on this blog about the ability to turn social media into your very own cocktail party. When you get to the party, just make sure to not sell directly. Rather, have your smarts, experience and personality sell for you. Let’s back up for a second though.. Before you get to the party, you need to know which party you want to go to, and which small group inside that party you want to spend your time with.

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Goal Setting: Is Your Engagement Strategy Ready For A New Year?

Goal Setting: Is Your Engagement Strategy Ready For A New Year?
By December 23, 2010 Social Media

boy kicking LEADING THOUGHTS In a recent post, we explored a parallel between social media and a giant cocktail party. To make that post more actionable for you, our readers, I want to expand a bit on goal setting in your overall engagement strategy, with a special emphasis on social media. Listening and engagement are a great first step, but you need to do it with an end goal in mind. Daily observations and questions I receive make me think that this is where most fall down. Having an end goal will help drive many decisions you face when creating an engagement plan, such as:

  1. Should we have a blog? What should it be about? Who should contribute to it?
  2. What should our Twitter handle be? Should we have one handle for our company, or should corporate branding and support get their own handles?
  3. Which conversations should we listen to? In which channels?
  4. Whom do we want to meet? What are we going to talk to them about?

Let’s take a quick look at 4 large goal buckets as examples. Many goals that you will build for yourself will end up being part of these big buckets. But let’s do this: let’s break these goals into several posts over the next two weeks. I want to go into detail on each one, and I don’t want to bore you with an incredibly long post. At the end, you should have a nice checklist and (hopefully) inspiration to build your own plan for 2011.

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Social Media Is A Cocktail Party – 5 Tips For Networking Success

Social Media Is A Cocktail Party – 5 Tips For Networking Success
By December 17, 2010 Social Media

cocktail LEADING THOUGHTS As we are right in the thick of the holiday season, you have certainly been to many holiday parties and professional networking events, and there are more to come! With holiday parties comes the joy of celebration and the excitement of forming new relationships and meeting cool people. But also, holidays are responsible for anxiety around putting your best foot forward.

When I talk about social media, I like to say that it’s like a cocktail party. Even if you don’t know anyone on a particular social network or online community, you have an opportunity to meet a ton of great people and share and learn some great insights. If you know how to listen, how to approach people, how to break the ice, and how to nurture the relationship, your experience on any social network will go from so-so to full-steam-ahead.

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Swimming In The Social River

Swimming In The Social River
By November 15, 2010 Social Media

river LEADING THOUGHTS Twitter is a river. Think of the image that a river conjures up… It’s babbling, full of life, effervescent. In some areas, it appears to move really fast, and even may have cascading waterfalls. Sometimes a river may seem  quiet, but may have a strong undercurrent that can drag you in if you aren’t careful. Twitter reminds me of  a river, barreling forward at an enormous speed. Just like a river, it babbles along, full of life and full of light. Just like there are many streams of water in a river, there are many conversations going on at the same time, in parallel, together and orthogonally. At times, it moves at a million miles a minute. Some other times, it’s seemingly dormant, only to wake up 5 minutes later. They say that you can’t enter the same river twice, because it won’t be the same river. Twitter is the same. The fast-moving tweets don’t slow down for anyone, and if you can’t keep up, you’ll miss it. Let’s deconstruct our Twitter river:

Ignore the noise: One would say that social media is very noisy, and one would be right in saying that. The true key to results in your social media efforts will be based on your ability to filter out the noise and focus in on the signal. Unfortunately, as social media hits the mainstream, the signal to noise ratio will only deteriorate. Don’t get me wrong: I am 100% behind democratization of media and giving people a way to express themselves. However, most tweets, Facebook posts and blogposts are not going to be relevant to you in your business. If you are a business and you are trying to connect meaningfully with others in a particular community, you can’t simply engage  with everyone. You need to pick and choose the most meaningful messages to focus on. Here’s what you should listen for:
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Social Media Is Not New

Social Media Is Not New
By November 12, 2010 Social Media

handshake with blue skies

LEADING THOUGHTS Gasp! Isn’t social media “the tidal wave crashing over us” or the “biggest revolution since the Industrial Revolution? Well yes, of course it is! Social technologies give the consumer a voice and relevant tools to connect and talk to “people like me”. As a result, companies feel akin to being under a microscope, and now (fortunately) service and customer experience are making a comeback. At the same time, social media is not new, because the underlying behaviors have always been a part of our personal and professional lives. Humans are inherently social, and social media simply allows us to do the things we were born to do, while doing them bigger, faster and better. Let’s deconstruct this for a bit:
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