Social Media

Use Twitter to Nudge Prospects

By June 25, 2012 Social Media

Still, it’s important that you have a presence there, whether it’s aimed at supporting customer service, reinforcing your brand or soliciting feedback on your company’s offerings. Those goals translate fairly easily into concrete Twitter posts and responses.

But using Twitter to find and interact with potential customers is trickier. You have to be part private detective, part cheerleader (of others) and part thought leader/expert-in-your-field/fount of knowledge. By subtly becoming a small but noticeable part of your prospects’ networks, you can build your own following of people and companies who identify you as a trusted voice amidst all the chatter.

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Nimble’s place in the CRM market, how social has changed business, and more on Marketing Made Simple TV

By June 14, 2012 Social Media

Jon Ferarra, CEO and Founder of the social CRM Nimble, sits down with Jeff Ogden of Find New Customers on Marketing Made Simple TV. Here you will learn:

  • Why the world really does need a new CRM offering.
  • The problem with CRM
  • How social media changed the world of selling and how sales and CRM need to adapt.

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“Let’s Eat, Grandma” or “Let’s Eat Grandma:” Your Social Media Content Needs Careful Editing

“Let’s Eat, Grandma” or “Let’s Eat Grandma:” Your Social Media Content Needs Careful Editing
By May 30, 2012 Social Media

Anyone can be a published author now – and it shows. Make your social media content more credible by using correct grammar, punctuation and spelling.

You see it everywhere, every day on the web: nearly unintelligible writing. It’s not just the abbreviated words that texting has ushered in; that’s understandable in the comments sections of media sites, or in Twitter and Facebook updates.

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Your Facebook Page Can Sell, But Be Subtle And Proactive: 5 Tips

Your Facebook Page Can Sell, But Be Subtle And Proactive: 5 Tips
By May 29, 2012 Social Media

Recent bad news about the social media behemoth aside, your business must have a strong presence on Facebook. Here are some ways to make your social selling there more effective.

May just wasn’t Facebook’s month. Between the announcement from GM that it would no longer advertise and the controversy swirling around Facebook’s IPO, you may be suffering from Facebook fatigue.

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7 Elements Your Social Media Strategy Should Contain To Encourage Sales

7 Elements Your Social Media Strategy Should Contain To Encourage Sales
By May 24, 2012 Social Media

A social media strategy shouldn’t be a list of action items. It’s bigger than that.

It’s a common enough mistake: You jump into social media because you want to increase sales, but all you really have is a list of tactics. Give away product samples on Facebook. Develop a twice-weekly blog. Set up a customer response Twitter feed.

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Five ways to find new leads on Twitter

Five ways to find new leads on Twitter
By March 19, 2012 Social Media

Twitter is a great community engagement platform from a customer support and marketing perspective. But many small businesses are still struggling with ways to find new sales leads using the website.

Here are five ways everyone, from a Twitter novice to a tweeting pro, can find new leads on Twitter:

1. Search for your keywords.

Using Twitter’s advanced search form you can search for keywords related to your company, industry or target market and set parameters on those searches. For example you can search for tweets that only include questions or tweets being sent near a specific location.

To access Twitter’s advanced search form simply go to:

https://twitter.com/#!/search-advanced

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