Social Media

Nimble’s place in the CRM market, how social has changed business, and more on Marketing Made Simple TV

By June 14, 2012 Social Media

Jon Ferarra, CEO and Founder of the social CRM Nimble, sits down with Jeff Ogden of Find New Customers on Marketing Made Simple TV. Here you will learn:

  • Why the world really does need a new CRM offering.
  • The problem with CRM
  • How social media changed the world of selling and how sales and CRM need to adapt.

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“Let’s Eat, Grandma” or “Let’s Eat Grandma:” Your Social Media Content Needs Careful Editing

“Let’s Eat, Grandma” or “Let’s Eat Grandma:” Your Social Media Content Needs Careful Editing
By May 30, 2012 Social Media

Anyone can be a published author now – and it shows. Make your social media content more credible by using correct grammar, punctuation and spelling.

You see it everywhere, every day on the web: nearly unintelligible writing. It’s not just the abbreviated words that texting has ushered in; that’s understandable in the comments sections of media sites, or in Twitter and Facebook updates.

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Your Facebook Page Can Sell, But Be Subtle And Proactive: 5 Tips

Your Facebook Page Can Sell, But Be Subtle And Proactive: 5 Tips
By May 29, 2012 Social Media

Recent bad news about the social media behemoth aside, your business must have a strong presence on Facebook. Here are some ways to make your social selling there more effective.

May just wasn’t Facebook’s month. Between the announcement from GM that it would no longer advertise and the controversy swirling around Facebook’s IPO, you may be suffering from Facebook fatigue.

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7 Elements Your Social Media Strategy Should Contain To Encourage Sales

7 Elements Your Social Media Strategy Should Contain To Encourage Sales
By May 24, 2012 Social Media

A social media strategy shouldn’t be a list of action items. It’s bigger than that.

It’s a common enough mistake: You jump into social media because you want to increase sales, but all you really have is a list of tactics. Give away product samples on Facebook. Develop a twice-weekly blog. Set up a customer response Twitter feed.

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Five ways to find new leads on Twitter

Five ways to find new leads on Twitter
By March 19, 2012 Social Media

Twitter is a great community engagement platform from a customer support and marketing perspective. But many small businesses are still struggling with ways to find new sales leads using the website.

Here are five ways everyone, from a Twitter novice to a tweeting pro, can find new leads on Twitter:

1. Search for your keywords.

Using Twitter’s advanced search form you can search for keywords related to your company, industry or target market and set parameters on those searches. For example you can search for tweets that only include questions or tweets being sent near a specific location.

To access Twitter’s advanced search form simply go to:

https://twitter.com/#!/search-advanced

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7 Basic community management tips that will take you far

7 Basic community management tips that will take you far
By March 15, 2012 Social Media

Managing a social community can be a key customer service, marketing and sales activity for small businesses. Here are seven tips for new community managers that will take you from beginner to pro!

1. Be absolutely authentic in your communication. There is nothing worse than social updates that sound like a press release. Your social audience wants to connect with someone real. For a great example of a humanized brand, check out @DKNY’s Twitter stream (The NY Times launched a nice article with the person behind the account).

2. Build long-lasting relationships through follow-up. If one of your followers asks you a question – respond immediately but also set a task in your social CRM to follow up again later to check in and get an update. This is a key step in showing your company really cares and isn’t just following the basic rules of engagement.

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