Social Media

No Summer Vacation for Social Media Sites: New Tools and Their Social Selling Benefits

No Summer Vacation for Social Media Sites: New Tools and Their Social Selling Benefits
By August 15, 2012 Social Media

You may be jetting to faraway destinations for your midyear holiday, but social media site developers have stayed busy adding features to their venues.

A new mobile experience from Twitter. Better Facebook group tracking. YouTube anonymity capabilities. And a fresh new look for LinkedIn desktop and mobile. While the rest of us are booking flights and cruises, tuning up the car for a road trip or mapping out the details of a stay-cation, your social media sites are adding features and upgrading existing ones. Here’s a look at some of this summer’s changes and how they can benefit your social selling efforts.

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Can’t Measure the ROI of Your Social Media Efforts?

Can’t Measure the ROI of Your Social Media Efforts?
By August 9, 2012 Social Media

Richard Young Social Media SalesYou used to send out 5000 direct mail pieces and got responses from 98 who were ready to buy. You ran through the numbers, calculating how much money, and time was spent on the mailing and how much revenue it brought in. You were able to produce a number fairly easily that represented how much money you made minus all costs: your ROI.

Estimating the ROI on your social media expenses is difficult. Given the nature of online interaction and its rapid changes, it may always be problematic. Theories, methods, tools, expert opinions are everywhere. However, according to a recent study by Adobe, Because social marketing is still so new, best practices for measuring the effectiveness of social efforts are still evolving.

Many senior marketing professionals express skepticism about the concrete value and measurability of social media – even as they continue to commit more of their budgets to social media.

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Google Hits More Like Misses?

Google Hits More Like Misses?
By August 7, 2012 Social Media

If your website or blog is buried deep within Google search results, these simple tips will help move you up.

Search Engine Optimization (SEO) is such an intimidating phrase. Makes it sound like you need to be an IT specialist to implement it.

You don’t. Yes, if you know HTML, you have more sophisticated tools at your disposal. But if you write content in the English language for a website or blog, you can use these tips to improve your standing. Good SEO helps you move up the Google food chain and claim a higher spot in search results – making it easier for customers and prospects to find you.

Encourage inbound links. If Google sees that you have a lot of links coming in from other sites, it’s going to smile on you. There must be something of value on your web properties to make people who aren’t you link to your pages that extol the benefits of whole-house duct cleaning or olive oil facials. But beware: These links are less valuable if they all point to your home page, and Google may suspect automation at work. So use a lot of deep links (pages within your website or blog), but make them easy to find. And when you direct people back to your site, reference them.

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Can Pinterest Generate Leads For Your Company? 10 Tips

Can Pinterest Generate Leads For Your Company? 10 Tips
By July 16, 2012 Social Media

Yes, it’s just pictures and comments. But its extensive reach and word-of-mouth recommendations could make it a rich sales resource for you.

Didn’t it seem like Pinterest came out of nowhere, and suddenly everyone was there? Though some have dismissed it as being a lightweight, a site for posting pictures of furniture and craft projects, a recent report from Experian claims that it’s now the third-largest social network, behind Facebook and Twitter.

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Your First Hour With Google+ Pages

Your First Hour With Google+ Pages
By July 5, 2012 Social Media

To position your company effectively using Google+ pages, keep your goal in mind from the very start.

You may have had mixed emotions when Google launched Google+ pages for business. It’s another venue for social sharing and selling, yes, but nurturing your online connections takes a lot of time.

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Use Twitter to Nudge Prospects

Use Twitter to Nudge Prospects
By June 25, 2012 Social Media

TwitterEveryone has theories on how to use Twitter to increase sales. Some laud its effectiveness, while others say it’s a time-waster that offers minimal and hard to measure results.

Still, it’s important that you have a presence there, whether it’s aimed at supporting customer service, reinforcing your brand or soliciting feedback on your company’s offerings. Those goals translate fairly easily into concrete Twitter posts and responses.

But using Twitter to find and interact with potential customers is trickier. You have to be part private detective, part cheerleader (of others) and part thought leader/expert-in-your-field/fount of knowledge. By subtly becoming a small but noticeable part of your prospects’ networks, you can build your own following of people and companies who identify you as a trusted voice amidst all the chatter.

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