Social Media

Why Listening To Your Customers Matters

Why Listening To Your Customers Matters

Your company conducts hundreds, if not thousands, of business transactions each day. While these interactions are key for receiving customer feedback, resolving customer issues, and growing your business, it can be easy to overlook the reality that your customers are real people with concerns, feelings, and opinions who want to be heard. Like you, they have unique opinions and experiences that can have a profound impact on your company – if you take time to actively listen to them. Read more ›

Preventing Others From Stealing Your Work is Now Possible

Preventing Others From Stealing Your Work is Now Possible
By November 24, 2016 Marketing, Social Media

Medium posts, guest blogs, and even your company’s own website. These are all places you or your colleagues have probably written about your company, it’s mission, or why you do what it is you do. Luckily for entrepreneurs and those who are launching new products, there are many places to write about the exciting launch that will be seen by hundreds and hopefully thousands of people. Read more ›

Personal Brand 101: What, Why, How?

Personal Brand 101: What, Why, How?

Social media has changed the world. It might sound like a big statement, but the numbers speak for themselves. Billions of people around the world use social media daily. It’s estimated that by 2018, 2.44 billion people will be using social networks. Read more ›

Social Selling? Just Don’t Be Creepy!

Social Selling? Just Don’t Be Creepy!
By November 18, 2016 Sales, Social Media, Social Selling

The term Social Selling has been around for few years now. What it means can be summarized simply as incorporating social media into sales process. “With social selling, salespeople use social media platforms to research, prospect, and network by sharing educational content and answering questions. As a result, they’re able to build relationships until prospects are ready to buy”, Laurence Minsky and Keith A. Quesenberry say in this Harvard Business Review post. Read more ›

Importance of Mobile BI for Social Media Marketing and Internet Marketing

Importance of Mobile BI for Social Media Marketing and Internet Marketing
By October 20, 2016 Marketing, Social Media

Mobile BI offers a comprehensive business analytics platform that consists of interactive analysis, smart visualizations, dashboards, and wholly functional enterprise reporting. With mobile apps for BI burgeoning nowadays, one can expect consistent business intelligence and analytics for all platforms. Read more ›

Avoid These 3 Engagement Killing Mistakes When Selling on Social Media

Avoid These 3 Engagement Killing Mistakes When Selling on Social Media
By September 30, 2016 Sales, Social Media, Social Selling

I didn’t want to write this blog, but I couldn’t help myself. Too many people still don’t know how to use social media for sales (or seemingly any worthwhile purpose). If you are reading this, I know I am #PreachingToTheChoir, but we all (the choir) have to do something to make things change. Read more ›