Starting a Facebook page is literally like opening up a branch office. It takes some initial time to build, but over time will become a valuable marketing tool. There are real estate agencies generating more business from Facebook than web portals! It’s a social channel that allows you to engage easily and be interactive with your customers, which is an investment in a longer-term relationship that may take place over many years and many homes!
Recently when I was speaking to a group of professional speakers, I was asked “What do you do when someone you don’t know asks you to connect with you on LinkedIn?” When I first started using LinkedIn, the answer was simple: I ignored their request and I marked it as spam. When I first started using LinkedIn, I was very concerned about people stealing and spamming my connections from me, so I didn’t connect to anyone I didn’t know well. That was my initial LinkedIn strategy for connections, and it served me well.
In fact, according to LinkedIn: “LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.” That’s right, LinkedIn is for connections to your TRUSTED contacts. So what does that mean?
The answer is — it depends on who you are. Who do you trust, and with what do you trust them?
This is why you need a connections strategy for LinkedIn. You need to determine who you trust – and with what, and let that guide YOU on who to connect with on LinkedIn.
Success on Twitter is not the result of diluting your feed with praise about yourself and your company.
Success on Twitter is the result of using your content to influence and connect with your target market. Over 500 million people worldwide use Twitter. Anyone can connect with you, if they are motivated to do so.
Some basic Twitter know-how goes a long way for successfully tweeting about your company. Here are 7 tips to make your tweeting a success: