Is Anyone Still Using Conventional Email?

As of 2015, there are over 4.3 billion email accounts, among them 1 billion business mail accounts. 100 billion emails are sent and received per day, in a world containing “only” 7 billion people. If you exclude the 4.4 billion citizens of the world who aren’t connected to the internet, the statistics are still astonishing. The power of email has already reached a peak level that seems incomparable, and although the numbers keep growing, the alternatives to email are also finding their ways to the desktops and smartphones of those who are online.

Read Full Article…

How to Avoid Outkicking Your Coverage and Score Big with Your Marketing Initiative

For decades, companies have applied sports metaphors and techniques to business. In football and in business, all players must work together to execute well-orchestrated plays in order to succeed and weak players create vulnerabilities that can be exploited by the opposing team. But having an overly strong player can actually be harmful to a team’s performance. Consider the example of “outkicking your coverage.” This occurs when an exceptional punter kicks the ball so far down the field that the punt returner, aided by his blockers, actually has a greater chance of gaining precious yardage for the big play. How does “outkicking your coverage” apply to business and marketing?  

Read Full Article…

One Secret to Help You Achieve Your Revenue Goals

Imagine you are one of the 82 auto repair and service shops shown in this Google map and you are either not achieving your revenue goals or want to increase revenue this financial year.

The distance from one end of the road to the other is about 7 kilometres (4.5 miles). This means on average there is one competitor to your business every 85 meters (50 yards)!

Read Full Article…

Social Selling Etiquette & Why You Should Share

The vast majority of us are now using some form of social media in our rapidly evolving and innovative digital world. After engaging with a number of the world’s top thought leaders that use Twitter, Facebook, LinkedIn and other social media channels for branding and selling purposes, it is quite apparent that social selling etiquette is required to generate more business and increase sales.

Read Full Article…