Social Media

13 Tips for Reporter Outreach on Twitter

13 Tips for Reporter Outreach on Twitter
By May 30, 2017 Social Media, Social Selling

Twitter is an invaluable tool when it comes to marketing your brand. Being able to instantly connect with the world is a powerful thing, and it’s extremely helpful when it comes to business. As most major businesses are using Twitter in some form or fashion, it can be a great tool to use to reach out to reporters. Read more ›

3 Most Effective Content Marketing Tips for SMBs

3 Most Effective Content Marketing Tips for SMBs

This seems to be a tricky time for marketers. Consumers are avoiding all forms of advertisements. In fact, about 615 million people have installed ad-blocking software worldwide by the end of 2016. So if you want to spread the message about your brand, you need to leverage something more useful and insightful. Enter content marketing! Read more ›

7 Pro Tips to Building a Sales Funnel

7 Pro Tips to Building a Sales Funnel

The success of a business stands on its sales strategies. Without proper planning, long-term prosperity is hard to maintain. This is where the importance of your sales funnel comes to the front of the line.

Now, what is it? Simply put, a sales funnel or sales process is the planned strategy narrowed and tested by analytical sorting for converting business leads into paying customers. Read more ›

SEO Strategies That Are Definitely Relevant in 2017

SEO Strategies That Are Definitely Relevant in 2017

SEO is a trendy topic for a few years now. If people to find you throughout search engines, your search engine optimization tactics must be effective and productive. You see, Google, the giant search engine that controls most of the search results has a very complex system of algorithms. Read more ›

How To Make Your Customers Love and Trust You More On Social Media

How To Make Your Customers Love and Trust You More On Social Media

Let’s admit it – we all love to be with people who are always there for us, we have connection with, and are easy to talk to. And this is why we fall in love with companies that have excellent customer service.

Their customer service is always there when we have questions or problem, they respond right away, and they make us feel we’re talking to a real person. We may be living in a tech world but nothing beats genuine and humane. Read more ›

How To Be Nimble at Building Your Personal Brand & Influencer Marketing

How To Be Nimble at Building Your Personal Brand & Influencer Marketing

Our CEO Jon Ferrara recently posted a video on Facebook where he shared how he builds relationships with writers, editors, bloggers and influencers by sharing their content. He’s used the same approach to build his personal and company brands and enojys sharing it with others.

He’s been doing this by identifying the people who write content that might educate and inspire people in the areas around the promise of our product and services and by sharing their content on daily basis. In our case, these areas include sales, social selling, social media, networking, technology, etc.  Read more ›