Building Influence: A Webinar with Matt Heinz

Getting a list of key influencers is your industry is the easy part. There are countless “most influential” lists out there, not to mention social media rankings and other tools (such as Little Bird) to give you ranked lists of people you want to influence (as a means of getting your information in front of their followers).

In last week’s webinar with Matt Heinz, CEO of Heinz Marketing, we talked about the 8 strategies you can use to build an influential network. Why should you care? Revenue, that’s why.  

Read Full Article…

Understanding LinkedIn’s New Publishing Platform

Like most other social media networks, LinkedIn lets users publish posts that are visible to other users. In the past, there used to be an actual limit regarding how long the posts could be in length, which impacted how users ultimately shared their content. Most of them would just copy and paste certain links into their content and post it on their profile.

Read Full Article…

Raising the Bar for Your Business’s Social Media & Content Marketing Strategies

We are in the midst of a content marketing revolution, and businesses, writers, consumers, and marketers are all better for it. The easy-availability of interesting, engaging content means that everyone–regardless of their role in the contribution process–are better informed, and more likely to know exactly what’s going on in an industry.  

Read Full Article…

10 Ways SEO + Social Can Help Your Business

As digital marketers, one of the questions we get asked the most frequently is how we use social media- but until recently, we didn’t really have much evidence about the impact social media has on SEO. Recently, however, a study showed that 58% of marketers who have used social media for one year or longer report increased search engine rankings.  

Read Full Article…