Small Business

How to Create a Tailored Web Marketing Plan for Your Small Business

How to Create a Tailored Web Marketing Plan for Your Small Business
By October 1, 2013 Small Business

It is in the best interest of every business owner to have a good web marketing strategy. However, the truth is that even with the greatest efforts, many business owners do not achieve the result they want when it comes to their websites. In order for a website to appear high in search engine results, there are series of steps website owners must make. Unfortunately, many are not dancing to the song of success, making a series of wrong steps as far as good web marketing is concerned. Therefore, we will here give you a few tips on how to create a tailored web marketing plan for your small business.

What should you do in order for your website to rank high in search? Read more ›

Hey, Chief Relationship Officer! Scaling Relationships Is Your Top Job

Hey, Chief Relationship Officer! Scaling Relationships Is Your Top Job
By September 5, 2013 Small Business

With all the social media frenzy these days, it’s hard to focus at times on what really matters: relationships, not likes, social mentions, or tweets.

Businesses still speak the language of positive customer outcomes: we measure revenues, customer lifetime value, loyalty, customer retention, referrals, advocacy and acquisition. All these “business” results come from growing and deepening customer connections. Read more ›

The Cantankerous Grammarian: Bad Language Is Bad Business

The Cantankerous Grammarian: Bad Language Is Bad Business
By August 23, 2013 Small Business

When I was growing up, my parents regularly reminded me about using bad language. What they meant was that I should not swear, curse, or use profanity. Today, the term “bad language” means something else, at least to me. It means bad grammar, bad spelling, mispronunciation, failure to understand the meaning of words, and the like.

The use of bad language is bad for people in business. It hurts their image, their credibility, and who knows what else. In some cases, it actually makes people angry. Perhaps I am too sensitive about the proliferation of bad language. I seem to have a special kind of radar that instantly lights up a part of my brain when it see it or hear it. Read more ›

Super Small Business Person — A Real-Life Hero

Super Small Business Person — A Real-Life Hero
By August 5, 2013 Small Business

With the release of Man of Steel, once again Superman roared into our lives. Many small business owners demonstrate superpowers every day. From putting out yesterday’s fires to handling today’s challenges, Supermen and Superwomen fly in and out of the crazy busy marketplace. The key difference between these small business owners and the Man of Steel is in the timing of their results. Read more ›

Three Ways to Use Display Ads to Boost Brand Value in the B2B Buying Process

Three Ways to Use Display Ads to Boost Brand Value in the B2B Buying Process
By June 18, 2013 Small Business

For marketers, never before has the B2B buying process been more unpredictable—or as full of opportunity—as it is today. According to Forrester analyst Lori Wizdo, “today’s buyers might be anywhere from two-thirds to 90% of the way through their journey before they reach out to the vendor.” Read more ›

Caring for Current Customers: Rocket Science or Common Sense?

Caring for Current Customers: Rocket Science or Common Sense?
By May 20, 2013 Small Business

If customer service isn’t rocket science – and it really isn’t – why do so many companies get it wrong?

Common sense goes a long way.

We all know it costs more to attract a new customer than to retain one. We’ve heard ad infinitum how social media has made it so much easier for a disgruntled customer to spread the (ill) word. And we recognize as well that the message about social media’s reach doesn’t sink in.

Too often, common sense is missing in action, because of the rule book, fear of a precedent, or just plain, well, ignorance. In retail in particular, empowering front-line employees to use their brains is all that is often all that is needed to resolve sticky situations. Read more ›