Small Business

The Cantankerous Grammarian: Bad Language Is Bad Business

The Cantankerous Grammarian: Bad Language Is Bad Business
By August 23, 2013 Small Business

When I was growing up, my parents regularly reminded me about using bad language. What they meant was that I should not swear, curse, or use profanity. Today, the term “bad language” means something else, at least to me. It means bad grammar, bad spelling, mispronunciation, failure to understand the meaning of words, and the like.

The use of bad language is bad for people in business. It hurts their image, their credibility, and who knows what else. In some cases, it actually makes people angry. Perhaps I am too sensitive about the proliferation of bad language. I seem to have a special kind of radar that instantly lights up a part of my brain when it see it or hear it. Read more ›

Super Small Business Person — A Real-Life Hero

Super Small Business Person — A Real-Life Hero
By August 5, 2013 Small Business

With the release of Man of Steel, once again Superman roared into our lives. Many small business owners demonstrate superpowers every day. From putting out yesterday’s fires to handling today’s challenges, Supermen and Superwomen fly in and out of the crazy busy marketplace. The key difference between these small business owners and the Man of Steel is in the timing of their results. Read more ›

Three Ways to Use Display Ads to Boost Brand Value in the B2B Buying Process

Three Ways to Use Display Ads to Boost Brand Value in the B2B Buying Process
By June 18, 2013 Small Business

For marketers, never before has the B2B buying process been more unpredictable—or as full of opportunity—as it is today. According to Forrester analyst Lori Wizdo, “today’s buyers might be anywhere from two-thirds to 90% of the way through their journey before they reach out to the vendor.” Read more ›

Caring for Current Customers: Rocket Science or Common Sense?

Caring for Current Customers: Rocket Science or Common Sense?
By May 20, 2013 Small Business

If customer service isn’t rocket science – and it really isn’t – why do so many companies get it wrong?

Common sense goes a long way.

We all know it costs more to attract a new customer than to retain one. We’ve heard ad infinitum how social media has made it so much easier for a disgruntled customer to spread the (ill) word. And we recognize as well that the message about social media’s reach doesn’t sink in.

Too often, common sense is missing in action, because of the rule book, fear of a precedent, or just plain, well, ignorance. In retail in particular, empowering front-line employees to use their brains is all that is often all that is needed to resolve sticky situations. Read more ›

Is Your Company Socialized?

Is Your Company Socialized?
By May 6, 2013 Small Business

Many companies are still trying to determine the return on investment (ROI) for Social Media activities.  Other companies have embraced it and are even providing customer service with Twitter and Facebook and other social media sites. In my opinion, this service and support engagement on social channels is the next frontier for addressing the needs of your community of raving fans, loyal customers, and disgruntled grumblers — as well as a great place for the occasional promotion. Read more ›

The Incredible IBM Atomic Movie: A Boy and His Atom!

By May 4, 2013 Small Business

For your Saturday viewing pleasure — this incredible “atomic” movie by IBM. How did they do it? Here’s how. Read more ›