Small Business

Why Small Business Leaders Should Give Twitter a Chance

Why Small Business Leaders Should Give Twitter a Chance

Whenever we turn the TV on or listen to a radio, we hear about Twitter. The media is constantly quoting the tweets that politicians and celebrities sent out and the way the people of Twitter reacted to them. All this can make Twitter seem like a place where famous people argue and can get attacked by masses. Read more ›

How To Avoid Social Selling Overload And Find Your Focus [Video Interview]

How To Avoid Social Selling Overload And Find Your Focus [Video Interview]

It’s easy to get caught up with trying to respond to EVERYTHING that comes your way on social media. Your eyes can cross thinking about all the notifications, messages and sifting through connection requests. When overload sets in, productivity and profitability plummet. Recently I spoke with LinkedIn and branding expert Viveka Von Rosen about that problem. Read more ›

Easy Tips For Nurturing Business Relationships

Easy Tips For Nurturing Business Relationships

Relationships are an integral part of business success and it’s important that we make them a priority. The possibilities of having a large and nurtured professional network are endless. The more people we meet, the more people will remember who we are and what we do. We have all probably heard Zig Ziglar’s famous quote:

“You will get all you want in life if you help enough other people get what they want”. Read more ›

[Video Interview] Stop Selling And Start Connecting (Part 2)

[Video Interview] Stop Selling And Start Connecting (Part 2)

In part two of this this interview social media speaker, author and agency CEO Neal Schaffer discusses why initial outreach on social media often fails and how to successfully reach out to people to find the prospecting gold you’re looking for. Read more ›

45 Easy Ways to Come Up With Content Ideas

45 Easy Ways to Come Up With Content Ideas

We’ve all heard that content is king and consistency is queen. We know that we need to be building our personal brand and that a part of that is publishing content on regular basis. We also have full-time jobs, and sometimes coming up with what to write about is harder than actually writing it. To help you solve the problem with idea generation, here’s 45 ways you can find inspiration for your personal or business blog posts: Read more ›

[Video Interview] Stop Selling And Start Connecting (Part 1)

[Video Interview] Stop Selling And Start Connecting (Part 1)

Recently social media speaker, author and agency CEO Neal Schaffer I discussed some big mistakes sales professionals make on social media and how to avoid them.  The first thing Neal brought up was:

Many sales people look at social media as “the” answer to closing more sales. They think sending a lot of sales messages translates into making a lot of money; which isn’t the case.  Social media is only a valuable tool when it is used the right way with the right expectations. Read more ›