Starting a Facebook page is literally like opening up a branch office. It takes some initial time to build, but over time will become a valuable marketing tool. There are real estate agencies generating more business from Facebook than web portals! It’s a social channel that allows you to engage easily and be interactive with your customers, which is an investment in a longer-term relationship that may take place over many years and many homes!
Have you ever talked to your team and noticed how differently each person listens?
I’ve found that people usually fall into one of four “zones” that influence the way they listen and learn. Interacting with coworkers and employees requires you to know which zone each person is in so you can communicate effectively.
Many companies are still trying to determine the return on investment (ROI) for Social Media activities. Other companies have embraced it and are even providing customer service with Twitter and Facebook and other social media sites. In my opinion, this service and support engagement on social channels is the next frontier for addressing the needs of your community of raving fans, loyal customers, and disgruntled grumblers — as well as a great place for the occasional promotion.
