The Paradox of Small
Small businesses have an advantage over enterprises when adopting a social business model — they aren’t siloed like enterprises with diverse departmental systems that don’t always communicate with each other. It’s just easier to adopt new ideas and apply them to your workflow and culture when a business is small and “Nimble.”
Becoming a social business necessitates that a company engages and collaborates with their different stakeholders: employees, users, customers, partners, suppliers, analysts, influencers…. in ways they haven’t done before. Adopting a social business model implies that a company connects the dots between their customer-facing department and functions to enhance the overall customer experience with their brand — one unified message through multiple touchpoints.