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Small Business

When Small Is an Advantage: Guidelines for Incorporating Social Activities into Your Daily Workflow

The Paradox of Small

Small businesses have an advantage over enterprises when adopting a social business model — they aren’t siloed like enterprises with diverse departmental systems that don’t always communicate with each other. It’s just easier to adopt new ideas and apply them to your workflow and culture when a business is small and “Nimble.”

Becoming a social business necessitates that a company engages and collaborates with their different stakeholders:  employees, users, customers, partners, suppliers, analysts, influencers…. in ways they haven’t done before. Adopting a social business model implies that a company connects the dots between their customer-facing department and functions to enhance the overall customer experience with their brand — one unified message through multiple touchpoints.

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Small Business

6 Ways to Thank Your Clients

Give Thanks, But…

It’s that time of year again when we start thinking about how thankful we are for all the good things and good people in our lives. Many companies like to give gifts during the holidays to show their appreciation.  And believe it or not, this is a tradition I have avoided.  I am as thankful as the next person but I am going to tell you why I think giving gifts during the holiday season is a bad idea.

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Small Business

17 Reasons Your Financial Blog Isn’t Getting the Traffic It Deserves

Do you remember tossing pennies into wishing wells and fountains as a child? I know I do. In fact, if I recall correctly, I threw a penny into a fountain last week. Unsurprisingly, I didn’t get the Lamborghini…or the vacation to Jamaica. Come to find out, throwing pennies into fountains is a pretty ineffective way to achieve your goals.

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