Skip the Top 10 Lists

“Become disenchanted with anything that takes complex subjects and breaks them down into “Top 10” lists.” – Brian Solis

Social media has changed business. Today’s buyer looks nothing like the buyers I first met when I began selling 25 years ago. Technology allows them to evade us, block us and downright ignore us if they choose. It’s a new world, and if you don’t think so, I’m worried for your future in selling.  

Read Full Article…

Infographic: A Guide to Marketing Genius

Content marketing has never been more important to your overall Social Business strategy. Here are current trends shared by our colleagues at Demand Metric.  

Read Full Article…

Business Acceleration: A Conversation with Kyle Porter of SalesLoft

Recently, Kyle and I both presented at the AA-ISP conference in Atlanta. I’ve known Kyle for some time now and have been impressed with how he has been growing his business. But during his session, Kyle talked about the explosive growth that SalesLoft has experienced during the last 6-months. And by explosive, I mean that revenues for SalesLoft jumped from $250,000 to just over $1M and he doubled the size of his team and then some. Kyle shared his business strategies in this very informative interview.  

Read Full Article…

6 Ways to Leverage Social Media for Small Business

You’re a small business with an even smaller advertising budget. You know you have to be on social media. But how. Why? When? Yes indeed: where and definitely who.  

Read Full Article…